India has been rich in terms of agricultural diversity and in fact, has been a renowned exporter of multiple food grains and spices. The current decade has seen flourishing in the food processing sector, creating food manufacturing clusters, providing research, technical and grant support for food processing, FPO model strengthening to get good quality raw materials for food processing etc.
Roligt foods is a startup company operating in Hyderabad, that offers India’s first cold filtered tender coconut water which is nutritionally superior than the others offered in the market under the primary brand name – COCOWORKS. The other offerings are “Mélanges”, these are low calorie nutritionally superior drinks made from cold pressed fruit, vegetable juice and tender coconut water. Apart from these the company also has smoothies, functional coconut waters and there are other upcoming extensions in product line too.
What differentiates the company from the other players in the segment is that it brands itself for offering all things coconut in its product line unlike the others that have coconut as one of their
product offerings. The company has an expertise in understanding the coconut handling and novel food processing techniques, honest food manufacturing, and customer first approach, rather than predatory food selling are the key difference. The motto is to be a brand for all things coconut and to be reckoned for honest and quality food enterprise with no jargons.
Causing a Bigger Impact Towards Healthy Lifestyle & Sustainable Eating
Roligt has a team of young professionals from diverse backgrounds, dedicated towards setting milestones for the company and achieving them while continuously challenging themselves too. The leadership team brings out the best potential of employees to stand out as an organization, for doing what it does. Roligt wants to impact at least one partner, one percent of daily life in to eco-consciousness, one family to switch to sustainable eating and healthy lifestyle on an everyday basis.
The journey so far has been quite enthusiastic for Roligt. The genesis of the company was to create a difference in the lives of its customers, inspired by the downsides faced by the Indian food market. COVID came with certain challenges and being a startup company, it was not much different for Roligt. It has seen a 30 percent growth since the part one and half year and expects sustainable growth over the coming years.
The company has an expertise in understanding the coconut handling and novel food processing techniques, honest food manufacturing, and customer first approach
COCOWORKS - Enriched With Goodness
For its customers, the brand has the best of quality to offer. The brand wants people to see coconut for the superfood that it is and the nutritional content that it adds into their daily life. Roligt plans to expand its operation beyond Hyderabad, catering to more cities. It wants to be recognized as a company offering clean, ethical and sustainable nutrition with multiple offerings under its product line over the next five-year course. It wants to leverage the best of technology into its manufacturing process and launch more quality food brands.
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