The scale of the international nutraceuticals industry, which was estimated at $454.55 billion in 2021, is anticipated to increase at a 9.0 percent compound annual growth rate (CAGR) between 2021 and 2030. Over the course of the projected time frame, it is envisaged that the increasing adoption of healthy food and nutritional supplements will be a key industry driver. India is anticipated to occupy at least 3.5 percent of the entire market dominance by 2023, as per studies publicly disclosed by the International Trade Administration. By the end of 2025, the Indian nutraceutical industry might expand from $4 billion to $18 billion, with nutritional supplements accounting for 65 percent of the business. The nutraceutical sector in the country is growing by 20–22 percent as customers focus more and more on preventive healthcare.
Purobien Lifesciences, established in 2016 and initially focusing on the manufacturing of world-class pharmaceuti-cals, forayed into the nutraceuticals domain as the demand for the product increased. Nutraceuticals refer to dietary supplements made only from whole foods to augment health, for the prevention of disease.
The nutraceutical industry is quite a competitive one and one that has gained exceptional attention as a result of the COVID pandemic. The realization that building a strong immune system utilizing natural herbs instead of chemical pharmaceuticals acted as a catalyst in driving the growth of the industry.
Promising a Range of Products
Purobien Lifesciences is a part of the Purobien Group of Companies, which was established in 1996. Starting in 2005, the group ventured into the manufacturing process. Starting in 2016, a nutraceutical facility was established, initially focusing on sports nutraceuticals. However, as the pandemic hit, the firm expanded its portfolio to include health and wellness dietary supplements. The business is currently also working on establishing a facility to manufacture supplements in the form of effervescent tablets and granules.
Purobien has an impressive portfolio of products resulting from years of thorough R&D initiatives and strategic partnerships with brilliant scientists. Their in-house R&D team, regulatory department, quality control department, and extensive experience in the industry, along with a customer-centric approach focusing solely on manufacturing the highest quality of supplements using only pure ingredients, is what has led this team to establish a reputable position for itself in such a short span.
Within the sports supplements category, the group has created products like Whey Protein, BCAA, Pre Workout sup-plements, Fat Burners, Mass Gainers, and so on, in different palatable flavors. “Every Batch of our sport supplement is certified for Banned Substance Free from WADA certified labs”. wIn addition to the sports centric supplements, Purobien has also launched wellness products focusing on common issues like indigestion, gastroenteritis, hyperacidity, constipation and so on. This product range, known as LIV LIVELY, contributes to the regulation of the immune system, digestion of food, and the production of vitamins and minerals.
Future Roadmap
“We see a very bright future for nutraceutical products, as awareness is also increasing amongst people the world over on the use of nutraceutical products which are free from chemicals". The energetic and enthusiastic team of Purobien has been focusing on the creation of brilliant product dossiers and exporting them to various countries in Africa, the UK, Russia, CIS. The team is currently focusing on acquiring licenses and completing registrations to conduct business within these regions, before further expanding its range of products in the near future.
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