The notion that organic food cannot be tasty is a myth. More so, while everyone knows that Organic foods are superior to conventional foods, the only expectation customers have, is affordable pricing. Commenting on the importance of healthy eating, Rames Sipani, Founder of Originnel Organic Foods says, “Food consumption all over the world is driven by taste. Most people are either ignorant or not bothered about the damage caused to their body due to eating the wrong kind of foods.
The very same people are extremely careful about using the correct fuel and the exact specification of engine oil for their vehicles. A few years back, I was fighting a tough battle against the common cold. By the time I defeated the common cold, several years had passed and I had undergone a complete change in my food and lifestyle habits. I thought it would be a good idea to pass on the benefits of what I had learnt, to everyone. Thus Originnel was born with the objective of bringing in healthy eating at a reasonable cost”.
Originnel Organic Foods has been serving an exceptional and premium range of organic food products that are not only scrumptious but affordable. The strategic pricing of premium edibles are only so that a larger section of the population can consume the healthy products. At the same time, to make the foods tastier and
healthiest, Originnel has made its operation in such a manner that the products reach the consumers on the day they are made. Today, Originnel foods reach stores the same day as they come out of the oven.
More so, the B2C online orders are dispatched the same day. Cookies baked in the morning or afternoon can be eaten by customers in the evening. In order to make the food ‘healthiest’, Originnel uses the healthiest ingredients. The firm adds items like ragi, flax seeds jaggery, cold pressed coconut oil etc. to its products. Instead of frying, the cooking methods used are baking and roasting.
There are two major differentiating factors to Originnel’s products that make it preferred over other products; the first being its Organic nature, unlike other chemically processed products. Therefore, Originnel products cannot be categorized as processed foods. The second, as mentioned earlier, is the same day delivery of the foods, supplied fresh on the day they are made. “Arguably, we give the best option for consumers wanting to move away from processed foods and shift to healthy eating,” adds Rames.
Originnel Organic Foods has been serving an exceptional and premium range of organic food products that are not only scrumptious but affordable
Originnel also added the ‘Make Your Own Combo’ feature to help consumers to tailor-make their orders according to their exact nutritional requirements and their taste preferences. It helps them avoid overeating and wastage of food as they can order the exact quantity they require. It also helps them to eat the snacks fresh. They can create and save any number of combos for their family members.
“We have developed and test marketed a range of foods which are among the healthiest made anywhere in the world. They are also the tastiest in their respective categories. We knew that was not enough. So we put in a great deal of effort to reach a stage wherein we are able to price them reasonably. By supplying our snacks fresh to consumers we took a difficult route to success,” expresses Rames. Not surprisingly, Originnel has created a fan following not just in India but as far away as Europe and US. In the near future, the firm intends to keep adopting innovative approaches all the time to stay ahead of the competition. All set for an exponential growth, Originnel Organic Foods envisions becoming a major player in the food industry at a global level.
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