The worldwide pet food market has grown in tandem with the increase in pet population. Due to urbanization and rise in the number of nuclear families, even India has seen explosive growth in this market in recent years. In the pet food industry, the transition from pet ownership to pet parenting has been a fundamental and defining development. Hence, pets are treated as family and the expectations from the customers are to give the best products which are healthy and safe for them.
This is where Orange Pet Nutrition perfectly understands the love of the owners towards their pets. As one of the renowned distribution companies, Orange Pet Nutrition deals in super premium and premium products for pets. The major differentiating factors that set the company apart is the range of products that it offers to the customers, wherein, it has very high premium nutrition products. Furthermore, the company is well-networked across India with numerous retailers; thus giving it an edge in the pet food industry today. Orange Pet Nutrition offers products for all types of pets that include dogs, cats, birds and other small animals.
“Our company was established in the year 2001 with the idea to bring in high quality pet products
for our Indian consumers. We saw a big gap in the market where a lot of products that could enhance the life of the pets were not available. Over the years, we tried importing various products and started spreading our wings slowly across India by creating a large network of distributors and sales teams who could reach all corners of our country,” says Bharat Pittie, Director at Orange Pet Nutrition.
“At present, we have a strong sales team of 75 people with four warehouses in Delhi, Kolkata, Bangalore and headquarter in Pune. We service more than 6000 customers all across India through our distributor network. We carry more than 20 super premium brands from across the globe to cater to our pet parents,” he adds.
One-stop-shop
As a one-stop-shop, Orange Pet Nutrition products range from dry food, wet food, supplements, grooming, cat litter, seed based food, pellet food, feed supplements, and treats. The company offers grain free dog and cat food which are made in the US and is rated among top five brands in the world. The company also has hypoallergenic dog and cat food and fish based dog food imported from the UK. Further, it offers dog food with a mix of Indian herbs and bird food from Poland, having a wide range of seed based food. Adding to it, it also has Mybeau skin and coat supplements from New Zealand, having 99.5 percent absorption and Rex skin and coat supplements made of natural cold pressed wheat germ oil.
We service more than 6000 customers all across India through our distributor network. We carry more than 20 super premium brands from across the globe to cater to our pet parents
Promising Future
The future looks very promising for Orange Pet going forward. There is good organic growth in the pet industry followed by increasing disposable incomes and rapid urbanization. With its strong infrastructure and two decades of unparalleled experience, Orange Pet looks forward to serving customers with better capabilities.
“We have already invested heavily in creating warehouses in all four corners of India with implementation of SAP at our end; thus enabling access to all data at one touch. We understand the needs of our pet parents and have put all our products on the online space for our customers to procure it from anywhere in India,” concludes Bharat.
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