The advent of new technologies has made a wholesome impact on the Indian e-Commerce sector. It has come a long way with smartphone proliferation, improved broadband services to wireless connectivity and now digital payment facilities. Due to the mass switching to online shopping services, the e-Commerce market is witnessing the rising popularity of express delivery, next day or two-day delivery. The convenience of getting to choose from multiple delivery options and payment methods has made online shopping even more popular.
Intra-City Logistics and Oorjaa
Intra-city logistics is a part of the industry which is rapidly growing in recent years making up $40 billion market. E-commerce and Food Tech firms process approximately 70-80 Lakh orders each day with a unique delivery value proposition by each platform – from slot-wise deliveries, express deliveries to same day delivery. Companies have benefitted from an increase in scale due to Covid induced online shopping behaviour. However, as the companies mature, there has been increasing inclination to outsource mid and last-mile deliveries to logistics firms specializing in this domain.
Intra-city logistics fleet ownership is still
fragmented and managing Driver cum Owner or small Fleet Operator is a herculean task. An independent logistics solutions provider could provide both benefits to the companies – managing fragmented supply and offering an option of cross-utilization of the vehicles; and therefore, better cost-efficiency. This is where Oorjaa comes into the picture. It offers tech-powered logistics solutions using tools like Auto-Routing, Network Optimization, Trip Management and Data Analytics. All these technology tools are proprietary to Oorjaa – developed with insights from on-ground experience and experimentations working in a loop to make it better.
SLA Assurance with Delivery Optimization
Oorjaa offers an alternative to its clients like Bigbasket, Walmart Best Price, Udaan, Fraazo, Zomato Hyperpure to outsource intra-city logistics to a reliable partner with 100 percent assurance of SLA compliance like on time delivery and minimal transit loss. It utilizes ‘Smart Tracker’ technology to get 100 percent visibility on the vehicle movement and with its ‘Intelligent Routing’ algorithm which factors five variables, it has experienced reduction in costs. Oorjaa has also embarked on using electric vehicles to provide a climate-sensitive delivery solution to its clients.
The extensive effort we take to analyse and interpret data helps us grow continually. In the immediate future, we are penetrating deeper in three cities to explore ‘City wide Network Optimization’ engine that we are developing
Oorjaa is co-founded by Sandeep Patil, Prashant Mohite and Yogesh Parab – three experienced professionals with a diverse background in new business set up, passenger mobility and tech product development. Sandeep Patil, CEO & Co-founder of Oorjaa states, “We are currently operating in six cities, with 20+ hub locations and 125+ vehicles; managing almost 40000 plus orders each month. The extensive effort we take to analyse and interpret data helps us grow continually. In the immediate future, we are penetrating deeper in three cities to explore the 'City wide Network Optimization’ engine that we are developing”.
Vision for Future
Oorjaa intends to empower businesses to deliver any goods anywhere in the city in a cost-efficient manner using its Optimized City Logistics Network. Sustainability is core to its philosophy – with its value proposition, it aims to reduce vehicle count in the city and deploy a maximum electric fleet to mitigate carbon emissions.
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