The mobile and Computer accessories market has grown significantly in the last decade. The occurrence of the Covid-19 pandemic gave an even greater push to this industry as work from home caused people to require more gadget accessories than ever. The rising consumerist behavior is the leading cause of the growth of this industry. Oncro, founded by Rajdeep Singh and established in 2018, is a high-tech, creative, smart, and innovative mobile accessory-creating brand.
By understanding the needs of their market in India, Oncro has been able to determine the kind of affordable yet high-quality and durable products they need to create. As per Oncro’s assessment, consumers wish for products that are durable, smart, portable, good-looking, functional and affordable. Oncro’s team formulates strategies to create products that meet all of these criteria and launch only those in the market, which meet their standards so that their customers get only the best.
Opportunities For Growth In A Niche Market
With life taking a digital turn, the need for mobile accessories is only going to increase. Mobile connectors, converters and jointers are being one of the most consumed products, are now available in a huge variety of models, materials, and designs. Different types of charging cables and converters that are able to connect your gadgets with one another have also become very popular, and this growth is expected to rise in the coming years as well.
Oncro, having a firm understanding of customer expectations, is striving to provide the customers with exactly what they need. With a whole range of electronic products launched in the market including charging connectors, computer components, OTG, audio-video connectors, LAN jointers, USB Cables, Smart Watch Accessories and Optical Cables to name a few, ONCRO has a whole lot more to create.
A dedicated research team, which looks into the latest trends in electronic accessories, comes up with new and innovative product ideas, which are tried and tested across a number of quality assurance parameters. Only those products which fulfill Oncro’s standards of performance and appearance are rolled-out to the public. After following all quality checks, Oncro sends out its products to the customers and each product comes with a limited time warranty period in case consumers face any distress.
The Future For Oncro
Having made customer satisfaction its priority, Oncro has unsurprisingly become one of the most popular brands in this space. To keep their current streak going, they have elaborate plans for expansion. To begin with, Oncro is working to launch a whole line of products in the USB Type-C interface. With USB Type-C connectors and adapters becoming common in the latest electronic devices, Oncro is working to come up with smart solutions in the same. They are expecting to launch smart USB Type-C Adapters, hubs, converters, chargers, connectors, and transmission devices that would cater to all modern-day uses.
Oncro knits together smart and durable features onto its products to suit individual needs as per the budgetary constraints and preferences of their clients
They are also launching more OTG and Adapter designs which consumers can find appealing. Oncro, currently dealing with mobile and computer accessories, is also looking to expand its product lines based on consumer needs, to include accessories for other niche markets like music equipment. Catering to all consumers, and looking at different budgetary constraints of the audience. "Oncro knits together smart and durable features onto its products to suit individual needs as per the budgetary constraints and preferences of their clients”. Explains the Founder.
Having an online presence currently, Oncro is also planning to establish partnerships with some major electronic store chains in India, and even increase its online presence by participating on more platforms. Standing up to the brand’s ideology, 'Turn on the Happiness', Oncro is set to become a leader in the domain of electronic accessories.
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