The nutraceutical industry in India is quietly gaining traction and is poised to contribute to the trillion-dollar economy. Following the COVID-19 epidemic, India's Consumer Health and Nutrition business, including Nutraceuticals has experienced a seismic upheaval with health and immunity taking centre stage. India's nutraceutical market is thought to be a global leader with a market worth of $4-5 billion in 2017. The sector is currently valued at $9 billion and is predicted to expand to around USD 18 billion by 2025, indicating a phenomenal development rate of 50 percent CAGR. Nutraceutical supplements, which were once popular among youngsters, are now quite popular in the adult VMS (Vitamin, Mineral, and Supplement) market.
Jumping onto the opportunities under the different segment of dietary supplements, functional foods and beverages, there are various wannabe company launching different products under different segment. Stalwartz Nutraceuticals which comes under the dietary segments is the front runner and constitutes 40 percent of the total Indian nutraceutical market. The Dietary Supplement market further classifies into Vitamins, Minerals, Essential Fatty Acids, Amino Acids, Probiotics, Antioxidants, Herbal/Botanicals and many more.
Today, customers prioritise value, availability, and quality while shopping.
The client has an eye on the related danger with nutraceuticals supplements are widespread, Functional Risk, Physical Risk, Financial Risk, Psychological-Social Risk, and Time Risk. “At Stalwartz Nutraceuticals endeavour and commitment are to mitigate the perceived purchase risk through offering innovative products that have functional efficacy without physical risk as our products carry scientific design approved by doctors and dieticians. Through flagship products like nutrAttractive we are offering multifarious health, immunity, and dermatological benefits through a single dose of a supplement we take care of financial and time risks bringing value to the purchase. We have provided PAN India availability to the product through online distribution, and we are thriving to increase its offline/ retail presence as well”, says Ritu Tyagi - Principal CEO.
NutrAttractive is a stand-alone nutritional supplement with a unique All-In-One feature. This proprietary blend of 50 clinically proven and potent micronutrients includes powerful antioxidants, minerals, vitamins, omega fatty acids, collagen protein, and premium phytonutrients. One daily nutrAttractive tablet promotes health and beauty. It aids detoxification, nourishes, improves cellular health, improves organ health and functions, optimises hormonal and metabolic systems, promotes cellular regeneration, and new cell formation, aids anti-ageing, boosts immunity, and prevents many diseases and illnesses, improving quality of life and longevity, improving skin and hair beauty dermatologically while promoting anti-aging, regulates skin disorders, and provides clear, youthful skin and healthy hair.
Stalwartz Nutraceuticals thrive through the positive cycle. The company had a fair share of struggles but persistent circulation through prescription online/offline kept things stable. However, owning account of the great efficacy and results of the product, good word of mouth has been a key rolling stone. Despite negligible marketing and minimum online presence, the company has received encouraging growth through offline channels and an increasing number of digital growths. The facilities of the company are registered with the leading national and international certification authorities such as WHO-GMP, HACCP, ISO and US-FDA. Initially, the products were sold in Delhi, Gurgaon, Noida, Chandigarh, Ludhiana, Mumbai, and Hyderabad, however, with the onset of the digital marketing program, overall, the company's sales in India has been on the rise in the major metropolitan areas. The corporation plans to expand its presence in the southern and eastern regions beginning with Andhra Pradesh, Tamil Nadu, and West Bengal.
Future Plan
The company plans to cut the clutter through educative marketing strategies and increase product reach and retail presence. Stalwartz Nutraceuticals is currently in an advanced stage of devel¬oping an innovative nutraceutical and cosmeceutical range of products through intensive research on the consumer market (challenges), growing specific-health and cosmetic concerns and rising opportunities through the availability of newer and advanced ingredients, stud¬ies, research, innovation, and the advent of technolog.
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