In India, nutraceuticals are becoming increasingly popular, particularly for preventive and initiative-taking health care. The nutraceutical industry is a fast-paced, ever-changing industry with enormous potential due to the convergence of scientific advancements and rising consumer interest in health-promoting foods. Nutraceuticals are poised to provide holistic solutions to the younger, burgeoning Indigenous middle class in order to prevent chronic illnesses. It also addresses the rising prevalence of lifestyle diseases such as cardiovascular disease, diabetes, obesity, and several types of allergies. The availability of a wide range of nutraceuticals has been difficult because their primary market is rural India, but in recent years, nutraceuticals have entered the market. A Delhi-based private firm named Nutra Herbal made it easier to access a wide variety of nutraceuticals through its forum.
Nutra Herbal's indigenously prepared products provide optimal solutions for a wide range of health issues. This company's mission is to provide people with benefits by using natural and pure herbs. The key features of these products are natural and pure ingredients; gluten-free products; no fillers or chemical ingredients; completely safe for use; GMP certified; and research-based products. The diverse products are of supreme quality and provide health benefits as well as a variety of health issues such as weight loss, hair
loss, scalp issues, and many more. The concept behind Nutra Herbal is to create a conducive environment to enrich lives with exquisite quality herbs while leaving diseases behind. One of the unique products of the firm Real Grow hair oil that is formulated and an amalgamation of 76 rare herbs ayurvedic hair oil. This oil act as catalyst for hair growth and actively stimulates new hair growth.
Nutra Herbal started its functionality with a few products in its primitive stage in the nutraceutical market. The gradual expansion of the products of the company made it a single window for a plethora of products. Speaking more on this company’s founder, Tarunn Vashisht says, "Initially we introduced weight gain and weight loss products which were widely accepted by a group of people. During the span of our company’s maturity stage in the market, the pandemic helped us to grow further". During that period, we introduced Nutra-24 products that fulfil the daily nutrition with two capsules per day. We are further researching to introduce products on a timely basis that help people to enhance their physical stamina".
The concentrated ingredients provide special treatment because there are many nutraceutical companies in the market with almost similar functionality in the domain. The differentiating factor of Nutra Herbal lies in its grading system of the concentration of extract that goes into the manufacturing of herbal products. Nutra Herbal’s products always score more than 90 percent in the lab test, which is considered prime quality ingredients. That is the reason Nutra Herbal has its presence in different corners of India. People gravitated toward Nutra Herb¬al’s products over the other players in the industry because of the supreme quality ingredients they use and the result-oriented products.
The products are solely designed to enhance the physical fitness of an individual
The maintenance of standard quality and timely delivery of the products has created a huge demand in the over¬seas market for Nutra Herbal Products. This company is looking forward to expanding its business in the global nutraceutical industry with the same dedication and commitment as in the Indian market. Along with that, this firm is also venturing into skincare wellness products with a strong belief that it can cater to various products in that ambit. Ultimately, catering to a bunch of products that elevate and strengthen an individual without ham¬pering the basic functionality of the human body is the fundamental intention of the company.
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