Dehydrated foods are always associated with convenience in the consumer segment till yet, but now, there is a need to associate them with health & nutrition. By having all three aspects - Convenience, Health and Taste, NihKan has been setting new benchmarks in the industry. Sharing about the market growth and brand’s innovation in this segment, Kanika Nandurdikar, Founder & CEO says, "Dehydration of specialised niche ingredients like green bananas for producing the healthiest & versatile flour or using dehydration technology for making ready to eat sprouted grains and sprouted flours is an evolution in itself.
These products are the future of the food industry, and we see a great demand for such products in the next five year time frame. With increasing health consciousness among consumers, and shift from artificial to natural ingredients will help in boosting the demand for such products enormously”.
Traditional Healthy Flavours In A Convenient Form.
Apparently, end consumers look for unique products with a combination of convenience, health, and taste. A lot of health-oriented food brands ignore the factor of flavour & taste. But for a D2C brand, to have a repeated customer, the
product has to be palatable & versatile to consume. This is where NihKan stands out by offering something niche. The meaning of the word NihKan is 'one who brings good things.
The brand's logo is a combination of Sanskrit & English words depicting the confluence of Indian traditional foundations & methodologies with modern Global innovative Food practices. “Being a startup in this D2C space of brands, our products are universal and can be consumed by the Global population”, she remarks.
Kanika further adds, “We are trying to position ourselves as a Global brand for speciality dehydrated foods, which are 100 percent natural, free from allergens, have great taste, and necessary nutritional benefits too. The existing Gluten-free foods in the market segment are based on rice & lot of starches like tapioca, potato & maize. We focus on more nutritious ingredients like Millet, Pulses, and High resistant starch product like Green Banana flour”.
Why Green Banana?
“Banana flour is a revolutionary type of Super-Food. Green bananas are peeled, chopped, gently dried using the sun-dehydration methodology and then ground into flour. Our process ensures its highest quality, is ethically produced, gluten-free, and100 percent plant-based. This amazing flour can replace any plain flour or self-rising flour in your recipes. It is also keto-friendly as it contains nearly 50-60 percent resistant starch. When dehydrated, the moisture content reduces below 5 percent and hence minimize the chances of microbial growth and helps in prolonging the life to 12 months", mentions Kanika.
We believe in continuous learning, innovation, and adaptation
Distinct Features
NihKan products cater to 3-C’s of the consumer segment – “Concern” & “Condition” & “Convenience”. The company focuses on offering products, which are free from Allergens, Gluten-free, Lactose-free, Nut-free, Soy-free, 100 percent Plant-based & Sustainable with great taste, and necessary nutritional benefits. So, we serve people with allergies and food intolerances or suffering from diabetes, or gut problems, people who want to eat more nutrient-rich foods for overall health conditions, and who are looking for convenient foods with a combination of the right nutrition.
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