The global shift away from single use plastics to eco-friendly materials has brought waves of change within the food service sector. The Indian market mirrors global trends, with paper cups being one of the most popularly purchased products. The rise in coffee and tea culture in India with chain stores opening up everywhere along with the growing demand for customization of paper cups, rising awareness about the need for recycling, are boosting market growth and also encouraging innovation.
However, the market remains largely fragmented and price-sensitive, with poor quality products flooding the markets. Moreover, with the QSR sector expanding, the demand for customized products to create a unique brand image is rising. Fulfilling these requirements with an exquisite range of food packaging solutions and paper cup varieties, Nascent Kraft Pvt. Ltd. emerges as a pioneering startup, innovating personalized products that enhance brand identity for all QSR brands, old and new.
Pro-Planet Products
A premier manufacturer of food packaging products specializing in paper cups production, Nascent Kraft is an FSSC 22000 and ISO 22000 certified company innovating sustainable solutions for the f&b sector. The company stands out due to its focus on curating bespoke line of packaging products, matching the demands of its diverse clientele. From using advanced barrier materials for longer shelf-life to developing compostable products, the company develops cutting-edge packaging solutions.
“Our clients are at the heart of everything we do, driving our commitment towards continuous innovation and improvement. We understand the challenges of growing a business and are committed to walking alongside our clients, helping them scale and succeed in a competitive market. Committed to quality, functionality, and environmental responsibility, we're a trusted partner for businesses aiming to elevate product presentation, preserve freshness, and reduce their ecological footprint”, shares Sachin Paliwal, Founder Director, Nascent Kraft.
For promoting environmental well-being, the company takes proactive measures to minimize waste generation during manufacturing, and prioritizes machinery upgrades and employee training. Use of eco-friendly materials, adherence to certified manufacturing processes, further contribute to environmental stewardship, while also enabling the firm to offer high-quality products at competitive rates. The firm maintains a lean and agile structure, catering to the niche demands of the clients, while maintaining robust quality control infrastructure that enable management of ancillary processes in-house, providing the firm greater control over the product standards. Consequently, the firm has earned a distinguished position for delivering excellence, and bagged national-level contracts with major QSR players.
Future Roadmap
“Richard Branson’s quote ‘Every success story is a tale of constant adaptation, revision, and change’, perfectly encapsulates our entrepreneurial spirit, where flexibility and innovation are the core of our growth strategy. Our vision is to become the leading player in this segment, driven by our commitment to environmental stewardship and quality. As a new company, we bring boundless enthusiasm and a strong foundation rooted in decades of industry experience. We are perched on the edge of significant growth, ready to soar to new heights”, adds Rachna Paliwal, CEO, Nascent Kraft.
The company’s vision is to lead the sustainable food packaging sector with a commitment to environmental stewardship and quality, fueled by enthusiasm and decades of industry experience
Committed to revolutionizing the sector, Nascent Kraft is focused on innovating products and expanding its portfolio to offer premier quality sustainable food packaging solutions. In a market where paper cups are viewed as an additional cost, many companies minimize expenses at the risk of consumer safety, forgetting that these cups come in direct contact with the consumer's mouth. Nascent Kraft, prioritizes safety and quality, ensuring its products protect both the consumer and the brand’s reputation.
With the clear mission to adapt, innovate, and lead with sustainability at the forefront of all its endeavors, Nascent Kraft is committed to reach the pinnacle of success.
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