According to a report by Technavio, The rapid growth of several industries like consumer electronics, FMCG, and more are creating a surge in demand for industrial designs. Additionally, rising consumer awareness backed by increasing disposable income has been a major factor for the rise and transition of the industrial design industry.
Today, the clients of the industrial design segment urge for designs to be unique, which come with simple user-friendly features and a form that stands out because of its aesthetics. Furthermore, with increasing competition, it is imperative for designers to deliver a comprehensive service, with high precision in addition to quick turnaround time.
Incorporated in 2018, Muse Designs is a firm that excels in delivering an all-round service with utmost precision throughout the whole process starting from design to execution backed by a competent engineering and designing team. As per Mayank Tyagi, Co-founder, Muse Designs, “As a studio, in the industry, our focus is on our client’s requirements and growth. We strive to stand by our clients' brief and requirements, working with them as a team and not as individuals. At the same time, we also educate and guide them with the change that we feel is necessary for their growth”.
The key expertise of the firm lies in developing an industrial design in amalgamation with engineering and design teams. Both of the teams go hand in hand in defining the problem and collecting information through research, to brainstorming, analyzing, and creating solutions. “Our process is a little different from others. We have incorporated engineering aspects since the beginning to avoid failures. Our designers are expected to evolve their engineering instincts and our engineers need to understand creativity. The merger of the two helps us create singular designs,” mentions Kritika Bajpai, co-founder, Muse Designs.
Today, the firm designs products, packaging, and user experiences with a unique research-based process through services like Design Research, Prototyping, Mock-up, Product Engineering, Material (CFM), Product Design, and Conceptualization. “We’re good listeners. We ask the right questions. Once we’ve got under the skin of our client’s business and their consumers, we deliver solutions that are engaging but most of all, memorable! Moreover, being responsive allows us to rapidly react to market trends and helps us engage with clients’ briefs quickly and effectively,” points Mayank.
We’re good listeners. We ask the right questions. Once we’ve got under the skin of our client’s business and their consumers, we deliver solutions that are engaging but most of all, memorable!
Experienced workforce
Since its inception, Muse Designs has focused on developing a highly skilled and experienced workforce. The two co-founders Kritika Bajpai and Mayank Tyagi have been the key driving force propelling the growth of Muse Designs. While Kritika Bajpai leads in client handling to communication development, Mayank Tyagi with knowledge in engineering, material, designing, and experience of seven years in industrial Designing, plays a decisive role in developing and executing the design plans.
In addition to a team of designers and engineers, Muse Designs also has skilled consultants from the industry with over 20 years of experience. From time to time, they guide the firm through new aspects and studies that it needs to include in the designing process.
With proper vision, imagination and strategies, Muse Designs is materializing transformations that matter to users and deliver a business outcome. In the future, Muse Designs wants to keep on adding valuable insights to the industry with an idea to create effective designs.
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