In the ever-evolving realm of fashion, 2023 unveils a vibrant transformation towards sustainability. As consumers raise their eco-conscious flags high, apparel retailers must don their creativity caps. Embrace green trends, offer ecofriendly choices, and craft a future that's as stylish as it is sustainable. Mulyo, a brand born out of a passion for sustainable fashion and a desire to make a difference in the world of children's clothing, embarks on a remarkable journey towards redefining how we dress our little ones. Mulyo is a homegrown conscious kidswear brand that aims to promote sustainable clothing for children and mamas while building environmental sincerity in young minds.
“When we started, we wanted to make something special for kids. We wanted to offer more than clothes that promoted sustainability, creativity, and comfort. After careful research, we seek to discover and alleviate parents' pain points in finding appropriate and sustainable clothing for their children”, states Shambhavi Jaiswal, Founder & CEO, Mulyo.
Nurturing Sustainable Style for Kids
Mulyo's journey began with an essential step – understanding the challenges faced by parents in the quest for suitable children's clothing. Sizing, fit, fabric quality and safety, size options, and accessibility were major challenges. With this vital understanding, Mulyo set out to create a brand that addressed these concerns while stressing sustainability and creativity. To do so, Mulyo's foundation created numerous fundamental concepts, including transparency.
By showing the entire apparel creation process, the business builds confidence with customers.
From dyeing to cutting and stitching, Mulyo lets customers see their child's clothing journey. Mulyo goes beyond organic cotton by employing the most ecofriendly materials available. As Mulyo is a pioneer in eco-friendly textiles, the brand educates customers on the numerous advantages of the materials used for children's apparel.
Furthermore, in-house production is a cornerstone of Mulyo's ethical practices. The brand's commitment extends beyond fashion, as it partners with the Seva Bharti NGO. This partnership empowers women, including domestic violence survivors and those with disabilities, by providing employment opportunities.
Mulyo's foundation created numerous fundamental concepts, including transparency
Regular workshops ensure that these women gain new skills and techniques, enhancing their quality of life. And lastly, Mulyo's commitment to sustainability is backed by certifications from the Government of India (DPIIT and MSMEs) and the Global Organic Textile Standard (GOTS). These certifications underscore the brand's dedication to using organic fabrics and environmentally responsible dyeing processes.
Shivay Jaiswal, Co-Founder
Moreover, with such exceptional services, Mulyo stands out with its unique design aesthetic inspired by Japanese culture and manga art. This distinctive approach not only adds flair to their clothing but also mirrors the founders' appreciation for uniqueness and individuality. Additionally, Mulyo's ethical practices encompass fair wages, and safe working conditions, reasonable working hours.
Looking ahead, Mulyo's journey is still in its infancy, but the brand has grand aspirations. As it continues to grow, Mulyo aims to educate consumers, expand its reach through e-commerce platforms, and even consider geographical expansion.
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