The hemp-based products startup sector in India is currently estimated at $80- 100 million and is growing rapidly with a CAGR of 25-30 percent. These Startups are emerging as dynamic players in various industries, capitalizing on the increasing demand for sustainable and eco-friendly alternatives. The industry has swiftly diversified its offerings, spanning CBD-infused wellness products, sustainable textiles, and eco-conscious construction materials, highlighting the remarkable versatility of the hemp plant.
Key market trends include a strong emphasis on sourcing organic, locally grown hemp, adopting innovative extraction methods, and a commitment to eco-friendly packaging and production practices. However, substantial challenges persist, including regulatory ambiguity, inconsistent quality control standards, and lingering misconceptions about hemp's association with psychoactive marijuana. Moksa Expect Miracles, located in Delhi, stands as a viable remedy to the prevailing market challenges.
The brand's core commitment centers on providing a unique, healthful, and entirely natural product range, offering not just well-being but liberation from daily stressors. Moksa's approach transcends mere ‘organic’ labels, focusing on innate purity and intrinsic benefits, notably in naturally activating the endocannabinoid system. Distinguishing itself, this brand stands out thanks to its inventive offerings, such as its protein powder infused with brown rice and 36 botanical ingredients.
Moksa's dedication to consumer education dismantles misconceptions, fostering awareness, particularly in South India. “By blending hemp with superfoods and teas, we offer a synergistic health solution aligned with the body's natural processes, establishing a prominent presence in a market demanding transparency and genuine wellness benefits”, speaks Gaagan Goyaal, CEO.
Sustainable Sourcing Practices
The firm's commitment to natural well-being and sustainability is evident in its diverse product range, featuring exotic teas, premium coffee, and superfoods. Moksa's distinctive approach involves sourcing raw materials from challenging terrains like Uttarakhand, Himachal, and West Bengal, fostering direct connections with resilient local farmers in remote, hilly regions. “Beyond procurement, our responsibility extends to addressing pertinent issues such as rural migration, which threatens delicate ecosystems.
We exclusively partner with producers who share their vision, embedding sustainability across their practices”, says Gaagan Goyaal. This commitment permeates every facet of the firm’s operations, from sourcing and labelling to promotion, storage, and minimum order quantities, ultimately contributing to the well-being and sustainability of farming communities, and fostering a holistic and enduring ecosystem.
Commitment to Transparency & Sustainability
Moksa is characterized by a team firmly committed to transparency and trustworthiness. The team distinguishes its food company from its medical cannabis products venture, ‘Expect Miracles’, by consistently providing lab reports to establish confidence in its brand. The team’s dedication extends to improving the lives and conditions of its collaborators, fostering happiness and ease within its communities.
A percentage of the Moksa’s sales is reinvested to provide agricultural resources, including enhanced fertilizers, seeds, and tree planting, preserving the natural beauty of its mountainous regions. “Our approach encourages consumers to explore hemp's deeper dimensions beyond surface perceptions, emphasizing its rich history and versatile potential”, shares Gaagan Goyaal. The firm advocates for a holistic appreciation of the plant, transcending outdated stigmas, believing that well-informed consumers are best poised to recognize the diverse benefits it offers.
The future roadmap for Moksa combines social betterment and product innovation. The firm is committed to improving infrastructure and living conditions in collaboration with local communities, aiming to enhance overall well-being. On the innovation front, the firm has a range of intriguing products in development. However, the challenge lies in the nascent market awareness.
Government support and mass and digital media dissemination are seen as essential to raise awareness about authorized hemp cultivation and its applications. Until this awareness gap is addressed, the potential of innovative products may remain underutilized due to production and packaging costs without corresponding market demand.
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