The pharmaceutical manufacturing industry in India is continuously evolving owing to the introduction of newer technologies in the field along with the entry of newer players in the market thereby leading to greater innovation in the industry.
This has allowed the industry to enter the hitherto untapped areas of the market and provide a more inclusive cover-age of its customer base while dealing with previously neglected health issues such as women’s health, Geriatric care etc.,
The recent Production Linked Initiative scheme launched by the government has also provided the much-needed fillip to the manufacturers in the industry which would allow them to rise to the task at hand and meet India’s healthcare needs.
M. Rajarathinam, Managing Director of a Dynamic pharmaceutical start-up - MMC Pharmaceutical Limited says, “The pharmaceutical start-ups will benefit from niche therapeutic areas; they are very good at creating subcategories like Wellness, Immunity Feminine health, PCOS care and Cosmeceuticals.”
Innovation Driven by Scientific Under-standing
An individual’s Telomere Shortening (Biological ageing Process) and particularly people in their mid-forty’s decline in functional capacity of organs set in. The MD says, “Our innovation stems from this very scientific understanding. Our Hemocare Senior is built around on this concept. It is the first nutritional medicine power packed with 46 vital essentials which restores functional capacity of organs that start declining.”
MMC Pharmaceutical Limited is one of the select few companies that are taking woman healthcare to the next level. According to Rajarathinam, the Prevalence PCOS among adolescent and women of reproductive age is around 22 percent and is skewed among over-weight, well-known manifestation of PCOS is hyperandrogenism.
It results in unwanted hair growth/Pimples/Irregular menstrual cycle/Infertility among Indian PCOS women, the metabolic morbidities like insulin resistance further aggravates it. He continues, “Cystop-Obis is specially formulated to correct both Hyperandrogenism and Insulin resistance that corrects menstrual cycle irregularity in three months which in turn strikes down the need for Contraceptive pills to bring in pseudo menstrual cycle.”
Taste compels compliance
When an anaemic patient approaches the doctor, the common complaint she tells is general weakness due to Anaemia. But Problem is Compliance. When-ever Iron tablets or Syrup is prescribed patients invariably fail to complete the full Course. Hence fails to achieve therapeutic Goal, “The concept behind Hemocare syrup is simple. If the Patient is given well formulated liquid with excellent taste and quantity (300 ml) the patient completes the therapy thereby achieving haemoglobin increase”, adds Rajarathinam.
Our Hemocare Senior is the first nutritional medicine power packed with 46 vital essentials which restores functional capacity of organs that start declining
First to Address Biological ageing Process
Speaking about a customer testimonial, the MD states, “Padmasri Prof Dr. V. S. Natarajan is renowned Geriatric Physician, known for his pioneering work in the field of geriatrics, after using our Product Hemocare Senior, said it was nice to see the innovation, company which understood the concept of telomeric shortening and consequent ageing related functional capacity Issues. He says current scientific under-standing suggests that many nutritional Interventions are needed for senior patients. Taking it all in a day is burdensome and not easy on purse as well. Hemocare Senior beautifully addresses the gap by providing 46 most needed nutrients in single capsule.”
Looking at the Future
Speaking about the future of the company, the MD concludes, “Our future roadmap is quite optimistic. We have invested in new business like Fertisera... wherein we collaborate with IVF specialist, Infertologist, Embryologist to Provide Highly Individualised Tailor-made Solution Achieve better Pregnancy rates. We are forecasting in excess of 500 crores in 5 years with many brands being in the pipeline. We will be foraying into niche areas of lucrative segments backed by brilliant PMT Marketing and Medico teams Backed by dynamic field force.”
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