Primarily driven by factors such as the advent of electric vehicles and battery energy storage systems for various applications, battery consumption in India is at an all-time high. As per a report by India Battery Market, the Indian battery market will grow at a CAGR of over 15 percent by 2027. Addressing the inching growth of quality batteries to meet the needs, Meson Batteries was established in Surat.
A young battery manufacturing venture, Meson Batteries vests its focus on continuous development to provide an excellent product, good service, lowest maintenance cost & highest durability among other parallel products available in the market. Meson Batteries manufactures 100 percent recyclable and recycled batteries. Starting from the plastic containers to plates and even the acid, all the raw materials used by the firm in the batteries are recycled.
“The company's goal is to provide customers with the greatest items to meet their demands. The motto of Meson is ‘great technology, excellent products, and excellent services.' We believe it is crucial to get rid of the ongoing power outages & concerns in the current business environment, where Indian enterprises are attempting to grow more aggressively.
Our company's goal will always be to give consumers the tools they need to waste less time and money, provide better services and products, and depend on Meson as partners in development”, says Malay Porwal, Founder and Director, Meson Batteries.
The Hustle
Meson Batteries is led by Malay Porwal, a mechanical engineer with an extensive background in battery recycling on account of his family business. “Upon completing my education, I worked with L&T shipyard, later moving to its battery factory.
Realizing the impact that my family business had in South Gujarat, being the only firm that recycles lead acid battery scraps and having a great influence in the region, I decided to delve deeper into the industry,” shares Malay. Moving on to RPF, he gradually started his unit with minimal investment.
Malay worked hard to make use of the machines found in an old company, maintaining, and servicing them to salvage all that was possible. Utilizing old products from junkyards and getting them running was the first step to starting the company. To progress further, Malay Porwal and his friend who was helping him throughout this endeavour, took on courses teaching about quality in batteries, the kind of quality that should be delivered, and how it can be maintained. It was this kind of careful strategizing and spearheading through challenges that helped Meson Batteries in becoming a trusted brand in the industry in very less time.
Conscious & Innovative Solutions
Having manufactured Tubular, Automotive & Two-Wheeler Batteries, Meson Batteries has also established a quality control lab to check the quality of incoming raw material as well as the finished product. “Our R&D is a manifestation of our belief in quality & innovation. We view R&D capabilities as a vital component of its business
strategy that will provide the company with a sustainable, long-term competitive advantage”, further adds Malay.
Meson Batteries’ broad range of products is not just all. Though there are several significant players in this market, Meson has been able to set itself apart from the competition in a very short span. Price and quality are the main criteria for any product that Meson Batteries keeps in the market to attract customers. “The market would not accept a product which is of low quality or if price is too high, there has to be a balance. Therefore, it is essential to make products of good quality at a fair price, which is what we are focusing on. We are offering optimum output without excessive costs”, adds Malay.
Utilizing the expertise and knowledge, of key leaders like Mohit Porwal, COO who helped develop an ingenious reordering system and inventory management system, Kaushal Porwal, CFO, who brought his financial finesse to the company, and Sanjay Porwal, whose guidance led the team to success, Meson has been able to grow the business without riding up product costs and expanding into truck and tractor batteries with product warranty matching that is offered by leading names in the industry at significantly lower prices. Meson also offers a minimum battery replacement time guarantee, which is essential in the industry.
Mohit Porwal, COO
While other companies may make you jump through hoops in the event of a battery-related problem, Meson Batteries steps up and quickly provides replacement as needed. When established firms take up to a month to get the work done, Meson Batteries completes the process in just 3 days. Meson Batteries also aims at becoming the industry leader, and for this, they are striving to improve product quality even more.
While other companies may make you jump through hoops in the event of a batteryrelated problem, Meson Batteries steps up, & quickly provides replacement as and when needed
Meson Batteries offers a range of products with specific warranty periods like 12, 18, 24, and 36 months which are designed by a dedicated team. “We ensure that the raw material that we are using is good enough to make the battery life at least 36 months or at least 24 months, whatever the standard warranty is. For instance, for inverter batteries, we offer a 36 months warranty which is higher than the industry standard, and better than even the most trusted brands like Exide offer. We reached that level by procuring raw materials from reliable sources”, further adds Malay. To improve the batteries' quality, Meson focuses on polishing the main process in the battery manufacturing procedure, also known as the ‘curing’ process using top-of-the-line machines and technologies. This process involves curing the plates at very high humidity, which helps the batteries become more durable and long-lasting.
Future Roadmap
Today, Meson Batteries has a good pool of employees who are engaged in path-breaking research. The team works on bringing world-class technologies to the consumer at the least cost. Meson Batteries is also ensuring that the challenges that come with the use of a conventional battery like blast issues, burning issues, melting issues, and short circuit issues are all addressed, preventing any unfortunate accidents. The lead acid battery manufacturing technology has overcome all these problems and has become a very mature technology, which Meson is leveraging to get an edge over its competitors.
Meson has planned a few short and long-term growth goals for itself. Meson plans on venturing into solar batteries, expanding its range of offerings which have been focused on the manufacturing of automotive and inverter batteries for the past four years. Meson Batteries also have a hold in the twowheeler batteries industry. The E-rickshaw segment is yet to develop in the states of Maharashtra, Gujrat, and Rajasthan, which affords a lot of expansion and growth opportunities to the firm. Meson is carrying out extensive R&D to gear up for the introduction of E-rickshaws as the industry will boost demand for batteries further. Through careful planning and strategizing, Meson Batteries aspires to overtake some of the biggest names in the industry in the coming years and become a trusted partner.
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