Rising awareness and exposure to social media are leading nearly 70 percent of Indian individuals to gain knowledge about the various benefits of healthy and gluten-free food items like millet. While more people are interested in consuming such foods, there is not enough knowledge about the best and easiest ways to incorporate these items into daily diets while maintaining taste. The cost of becoming healthy is often associated with eating tasteless foods or consuming adulterated foods which prevents the majority from continuing consuming these products.
Bridging this market gap, Mad Over Millets, a gluten-free food startup, is charting a course to redefine the perception of millets. Offering purely gluten-free yet delectable cookies that are sure to become a staple in every household, Mad Over Millets is on the path to transform how people view millets and help them discover how tasty they can be.
Going Healthy Eating Sweets!
Mad Over Millets, offering high-quality millet-based cookies, is rapidly growing in the gluten-free foods market. Helping people transition from sugar-heavy and gluten-rich cookies to healthier alternatives packed in recyclable and reusable glass and tin jars, Mad Over Millets is curating conscious recipes that promote the sustainability of healthy eating habits.
“Our customers choose our cookies not only for being gluten-free and rich in nutrients, but also for great flavor, and most importantly, for the
satisfaction of a crunchy and healthy snack during their much-needed tea break and other times while chasing the madness in this mad world,” shares Himanshu Mishra, Co-Founder of Mad Over Millets.
Offering over nine varieties of cookies, Mad Over Millets is continuously experimenting to develop more delectable products catering to a wide range of consumers- Parents, Working Professionals, fitness enthusiasts, and almost everyone. Each type of cookie contains unique ingredients and offers exceptional value. The brand stands apart by utilizing healthier ingredients such as organic jaggery, organic millet flours, desi ghee, and superfoods such as chia seeds, sunflower seeds, dry fruits, herbs, and Indian spices, ensuring an extra layer of health by keeping their products free of any chemicals or preservatives.
Mad Over Millets’ products also make their way to consumers’ hearts because of the quality of ingredients used, the value-added superfood ingredients used, and the price point of the products. A brand created by consumers, Mad Over Millets puts intense thought into every aspect to ensure sustainable growth through satisfied customers.
These initiatives and their focus on quality have earned the brand over twenty thousand loyal consumers who have made Mad Over Millets cookies a quintessential part of their lives. Additionally, the company has also been recognized and awarded by the Indian Institute of Millets Research (IIMR), Nutrihub as well as the Department of Agriculture and Welfare through Agri-Business Incubation Centre-CCS Haryana Agricultural University, HISAR.
By choosing millets we have saved about 1,80,00,000 liters of water in a year
Future Commitments
“Everything at Mad Over Millets is an honest product that has come straight out of our kitchen. It was something that was meant for self-consumption. The goodness of each cookie today is the same as when we started. We have only been enhancing our products, without ever compromising the quality. The intent is pure and sweet just like our cookies!”, says Aanchal Saxena, Co- Founder of Mad Over Millets.
Steadily establishing itself as a genuine and quality health brand in India, Mad Over Millets has big goals for its future. A short-term goal is to introduce more variations of cookies, including diabetic-friendly and vegan options. Beyond expanding its portfolio, the brand also aspires to grow its geographical footprint across India and thereafter establish itself in foreign markets, particularly countries that experience agricultural challenges. As a made-in-India brand, Mad Over Millets envisions taking Indian goodness to every household across the globe through its delicious healthy cookies!
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