The development in fashion trends and their influence over consumers is driving the growth of the textiles and readymade garments market. This race to keep up with changing fashion trends is expected to considerably impact consumers' purchasing of latest designs, particularly those worn by celebrities. Furthermore, the increase in demand for fashionable t-shirts and athletic wear has prompted companies to create new products to meet the growing requirements of clients. Furthermore, the demand for these garments among adults has surged significantly. The online retail platform is the primary engine of the readymade garments industry. This is due to the fact that most readymade garment manufacturing companies now have their own web-based retail stores where customers can learn about the latest fashion trends and material/fabric. Furthermore, the number of consumers purchasing online is rapidly increasing, owing to the availability of diverse product selections and quick price comparison on online shopping sites.
Lost Caves is the sister company of Ankit Texo Innovations Pvt Ltd (ATIPL). AITPL has carved a niche for itself as a world class manufacturer and supplier of a wide range of fabrics and readymade garments, leveraging 50 years of unparalleled experience. Throughout the journey, ATIPL has ensured that no tradeoffs are made in terms of quality, timely delivery, and excellent customer care. ATIPL's success is supported by several honors and recognition, including the top 100 SMEs of India Awards from the Government of India and Lost Caves being honored globally with the 'Quality Excellence Award' at the International Achievers Summit, 2017 in the UAE.
Clothing's origins can be traced back to the need for comfort and protection . That is why we people feel comfort is in our DNA. With that in mind, ATIPL launched Lost Caves in 2017 to satiate the hunger for comfortable fashion while preserving client convenience at its core. Lost Caves offer a variety of designs and prints in soft Lycra with a cotton mix that feels great on your skin. One can truly express themselves with Lost Caves' carefully picked selection of Shorts, T-Shirts and Bandanas, while at the same time making fashion make you feel at ease.
Lost Caves is completely online with an intuitive website having robust UI / UX in place. Also, Lost Caves has its presence across e-commerce platforms including Amazon and Flipkart. Soon, Lost Caves is also getting itself boarded onto Myntra.
Driving Innovation with Protective Fashion Wear
“We developed antiviral garments in response to the COVID-19 outbreak, recognising the urgency of the situation. We created a number of bandana and T-shirt combinations. As a result, this was the first time in India that a brand came up with such an idea. These bandanas offered numerous utilities that could be worn as a mask or as a fashion statement. It can be worn on the face, head, neck, or wrist.
And speaking of the antiviral T-shirts, it guaranteed protection from CORONA. So we came up with this technology in COVID times with T-shirts, Bandana and Shorts. Presently, we have a trendy collection of shorts, both for men and women. Currently, our product portfolio comprises Shorts, Shirts and T-Shirts,” says Ankit Gandhi, CEO at Lost Caves.
Lost Caves offers a wide range of shorts, t-shirts BOTH MEN & WOMEN so as to meet the varied and unique needs of its customers. These products come with the properties such as water repellent, sweat free, antiviral, among others to suit the requirements of its niche customers.
"Our policy is valid for 7 days." We are unable to offer you an exchange if 7 days have passed since your purchase. Please keep in mind that exchanges are only permitted once. Your item must be unused and in the same condition as you received it to be eligible for an exchange. It also has to be in its original packaging. To complete your exchange, we require a receipt or proof of purchase,” highlights Ankit.
Maintaining Optimum Quality Standards
Lost Caves only utilizes 100 percent cotton fabrics, with no polyester or blended fibres allowed. Thorough lab testing is performed to guarantee that strict quality standards are met. Lost Caves has a competent team of seasoned specialists that are supported by cutting-edge machinery and technology.
As a tropical country, India is characterized by high temperatures, particularly in the southern and western regions. Understanding this, the company focuses solely on cotton, which is extremely beneficial to the skin. Lost Caves also has CE, ISO, and GMP certification in place to ensure the highest standards are met. Furthermore, ISO 9001 accreditation is on the way. Due to this, there has never been a case where customers had to face any problems with the garments that are designed and supplied.
“Customers appreciate the time and effort we put in to get the most out of each fabric. Customers, as in the Indian market, wear specific clothing for an extended period of time. It's not like in other countries, where people change clothes every two to three months. Acknowledging this, we strive to make our clothing with the highest quality in mind,” highlights Ankit.
Lost Caves is very much keen on becoming one of the renowned fashion brands with a strong presence across e-commerce platforms. As the majority of the Indian population is youngsters, every one of them have shifted their focus towards online shopping from platforms such aas Amazon, Flipkart with Myntra and Nykaa in process. Currently, the brand has been focusing on expanding our brand across various e-commerce platforms so as to bring forth our innovative collections to the buyers of today. Speaking of the long term goal, Lost Caves wishes to place its brand in the international front where we would start expanding our brand to Europe, UAE, and Australia. Further, they are planning to come up with 2-3 startups in the coming few months.
A Marketing Evangelist
The ability to zero in on and select the ideal marketing channels that will offer exceptional results for any specific firm is the hallmark of an excellent marketing professional. Ankit Gandhi has been instrumental in standardizing ATIPL's marketing department to bring in the the most successful marketing strategies for the company. He constantly has his finger on the pulse so as to keep up with the marketing industry and its ever-changing dynamics. Ankit is aware of new resources and developments that will assist the company in staying ahead of the competition. As a result, he has been able to devise best practises to help prevent costly blunders while also boosting the organization's growth bandwagon.
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He has consistently provided excellent solutions that assist firms in growing and becoming future-ready. As a marketing professional, he has access to the latest tools and resources to provide ATIPL a competitive advantage. Furthermore, with his exceptional communication skills, he has always been an individual who captures the attention of its clients and other stakeholders, whereby he has been eliminating any unsuccessful tactics that stifle the business's growth. Going forward, Ankit will constantly be on the lookout for methods to explain how these data contribute to higher conversion rates, click-through rates, and lower cost-per-acquisition rates in the future.
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