Battery energy storage systems market in India is forecasted to grow at a CAGR of more than 10 percent till 2027. Reduction in the cost of energy storage technologies is believed to be one of the primary factors contributing to this growth. The market’s growth is also being propelled by initiatives taken by the Indian government, which plans to continue scaling green energy market rapidly in the future to achieve 450GW of wind and solar energy generation capacity by 2030. On one hand, there is an increasing adoption of consumer electronics, an increase in demand for plug-in vehicles, and the rising need for automation & battery-operated material-handling equipment in industries, while on the other hand, there is a surge in the number of R&D initiatives by different organizations and battery manufacturers to meet the burgeoning demand for lithiumion batteries. Moreover, safeguarding the environment and the consequent shift towards renewable energy is keeping the manufacturers on their toes.
However, when it comes to selecting an energy storage solution, there are several factors that ought to be considered such as performance assurance, affordability, availability of options, and the service. Although manufacturers’ warranties specify the expected lifetime and performance of the product, customers today are looking for tangible assurance, as the scale of investment is very high. Secondly, with a plethora of options available, cost becomes a crucial parameter. Third aspect pertains to the suitability of the solution as per the customer’s energy storage requirements. Last but not least is the customer experience. Lithium Power, an emerging energy storage startup addresses these concerns comprehensively. The company takes pride in its 10,000+ strong network of clients, which is a testament to the performance of its energy storage solutions. “We believe in the simple philosophy of Price, Quality, Choice and Convenience, which is our answer to all the queries of the customers”, says Deepak Pathak, the Managing Director of the company.
Serving Customers with Exclusive Brands
Battery market across the globe is traversing an exponential growth curve owing to the increasing electricity demand, rising urbanization, and industrialization. The burgeoning demand for power backup solutions has opened a plethora of opportunities for the players in this market, resulting in the availability of a wide range of products in the market. With so many options to avail for the customers, Lithium Power stands-out by being one of the top five organized industrial accumulator export companies from India with
presence in 20+ countries and a distributor base of 100+ importers. It is currently operating with multibrand strategy to serve its customers with exclusive brands through its multiple partnerships. Product design, marketing support, business training, packaging, quality and prices are the major factors it focuses on. The company mainly offers solar & inverter batteries in12V and 2V Segment, automotive, and AGM industrial batteries. It also works with solar panels, Solar and Hybrid Inverters and LifePO4 Solutions.
Manufacturing Excellence
Coming to the stage where manufacturers have to face the real test, it all comes down to the level of advancement of the manufacturing unit in terms of the equipment being used and the kind of quality control procedure in place. “Long-term success in manufacturing depends on a number of factors. First one is the ability to deliver a marketable product and continuous approach to develop it. It is followed by the expertise to establish relationships with loyal buyers, and lastly, the acumen to operate with strong profit margins”, adds Deepak. The company’s extensive line of production equipment includes die casting & superior quality gravity casting machines, paste mixer with automatic controls for weight & temperature, cone feeder, pester with flash drying oven, curing chambers with steam humidification and automated assembly lines with quality control equipment for each process.
When it comes to quality checks, Lethium Power undertakes stringent quality checks, including OES & Weld checkers, Short Circuit Testers, Air Leak Testers, Online HRD Testers, Fully equipped Chemical Lab, Spectro Lab, and Sophisticated Electrical Test Lab with Life Cycle Testers, HRD machine, and Medtronic Tester. Manufacturing being the company’s core thrust area and forming the very structure of its operations, its flawless manufacturing facility coupled with a highly functional research and development cell ensures that it stands at the forefront of battery and solar services. Moreover, the world-class PDI system includes many tests to ensure the products are of best-in-class quality just before sending to the customers.
We believe in the simple philosophy of Price, Quality, Choice and Convenience, which is our answer to all the queries of the customers
The Journey So Far
Since its inception, Lethium Power has come a long way. “Life is a roller coaster ride. Working with multinational giants and corporations was always an easy option. Aspiration to prove and raising the bar of standards was the moment of life. We really have a great team on ground. They are well trained, passionate, positive, and empathetic. They possess great listening skills, the ability to multi-task, astuteness to think on their feet, and agility to provide quick solutions. The team always stays up- to-date with the latest sales trends and technology, so they can actively incorporate them into their work”, says Deepak. Compared to the other players in the market, Lithium Power is relatively a young firm established two years back. However, beginning from the scratch and reaching up to the position of one of the most reputed battery exporters is a remarkable feat to achieve. The company’s quality products have been received well in the Middle East and African markets, and its efforts in systematic distributions and marketing investment have boosted the confidence of the channel as well.
The Way Forward
Going ahead, Lithium demand is expected to soar more than 500 percent by 2030. Several projections suggest that the demand could outstrip the supply, while guaranteeing a rise in the commodity’s price. “Companies in this area are mulling unique ways to invest in the future of energy storage and transportation. Planning for growth requires a multidisciplinary approach, a review of every single aspect of the business – marketing, the web, production – and its impact on others. This will bring cohesion. At the same time, it will also prepare the business for immediate growth, allowing the future strategic planning elements to be put in place. Most critically, the impact of business growth will affect everyone within the organization; so, good communication is going to be vital”, concludes Deepak.
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