Lesmor Design specializes in industrial design, user experience design, and engineering of products and experiences of today and the future. “We strive to create smart, unique, and intuitive solutions that profoundly connect with users on both rational and emotional levels”, says Nimish Batra, Director at Lesmor Design, who is an experienced designer and innovation strategist.
Over the past five years, Lesmor Design has built expertise to become strategic partners for their clients globally to help them start from the problem definition stage, pushing innovation from ideation and prototyping all the way to launchready products. They have worked with companies from healthcare, IoT and smart home tech, consumer electronics, FMCG as well as industrial domains to deliver innovative solutions driven by design.
Today, it is essential to deliver products and experiences that stand out and connect rationally and emotionally with their customers. Strategically taking a design-first approach helps companies innovate to differentiate their products in a meaningful and purposeful way to build sustainable businesses and brands. However, there has been a gap in the Indian context where companies and start-ups launch products that lack a user-centric and brand/market-appropriate approach and hence fail to scale their solutions.
Lesmor Design from Bangalore is bridging this gap and bringing design expertise to these companies, helping them reach their full potential with their ideas and grow their business better than ever before. Nimish adds, “We enable seamless collaboration between design and engineering stages of the project to enable faster to market timelines for our clients. We also bring in the expertise of creating product development strategies for our clients that are cost effective, have faster turnaround from concept to prototype and lower the risk and surprises that are often linked to investments in tooling, selecting & sourcing components and so on”.
The Competitive Edge
Most companies Lesmor Design works with are either earlystage or funded start-ups with a validated idea or established companies who want to bring innovation and design expertise to launch their offerings. The expectation in both cases is that it helps them understand the problem they are trying to solve in a deeper way and bring in the human-centric approach to solve the pain points of their target users through innovation and design. Ultimately, the goal is to help them design and launch a great product and experience that connects with the users, solves their problems in meaningful ways and helps the companies improve their sales and market share in respective markets.
We have a robust, deep-rooted and transparent design process to solve real problems with meaningful and innovative design solutions
“We have a robust, deep-rooted and transparent design process to solve real problems with meaningful and innovative design solutions. We ask the hard questions, discover the unknown and help our clients make decisions that impact the success of the product with the target users. We believe in building long-term relationships with our clients and this is evident from more than 60 percent retention of existing customers who bring us on for their projects”, mentions Nimish.
Looking at the Future
It is the company’s ambition to be the most sought-after design consultancy for emerging start-ups and companies that are in the technology space as its increasing focus is towards developing expertise in this space. “We have plans to grow our team of designers and engineers to about 12 people by the end of 2023. The next five years will see significant transformation toward designing solutions at the intersection of physical and digital, and we believe in building strong convergent capabilities to create new opportunities for our clients", concludes the Director.
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