Kragbuzz: Globally Recognized One Stop Shop For Sports Apparel With A Distinct Focus On Quality

Additionally, we also provide an in house setup and solution for all types of printing & embroidery.”

Kragbuzz is positioned in a very niche segment and industry. Typically, it takes orders for customised sportswear for teams, where each team has a group of people with different jersey names and numbers. As a production unit, Kragbuzz is focused on organising its functions, optimising production, utilising its resources optimally and producing the best products. In the future, Kragbuzz is planning to launch kidswear as well.

Kragbuzz’s team consists of a bunch of young people who are enthusiastic and driven. Arjun Gupta further adds, "It is a matter of great pride for them to work with Kragbuzz because we are working for IPL teams, renowned schools in the country, State Cricket Associations such as Delhi, Baroda and Assam. We have also provided clothing for various International sports tournaments like Abu Dhabi T10 league, ICC World Cup qualifiers, Friendship Cup UAE and International cricket teams like Cambodia and Malta. Kragbuzz is also recognized by the International Cricket council, which is again a big thing for us. We are now in the process of building and expanding our team, finding and hiring the right people who fit the roles perfectly.” Apart from this, Arjun Gupta’s father, Rajesh Gupta helps him look after the production and procurement of latest machinery, while his wife Lakshita Gupta handles the social media and e-commerce side of the business.

The apparel manufacturing process also includes a number of checkpoints. For garment cutting, first the fabric is checked which is sourced from either China, Taiwan, Ludhiana or Surat. It is ensured that only the best quality of fabric is used which has components like anti-wicking and anti-static that is good for the skin. After fabric checking is complete, sizing is taken care of by the Head Masters stringently because the fit of the apparel is one of the foremost cornerstones. Kragbuzz also uses industry best machinery and is always on the lookout for new machines with innovative technology to further improve the quality. Next is Sublimation printing which is a complicated process undertaken by a dedicated team of graphic designers who work on the design front making the garment bright and attractive to be stitched, packed and ready to be delivered to customers worldwide. Kragbuzz’s next focus is to get into the retail segment and launch its own flagship store.