The Indian sports sector, as an industry, is likely to reach a value of $100 billion by 2027 from $27 billion in 2020. The scope of the sports industry is on the rise owing to Government initiatives like Khelo India program which have initiated a revival of sports culture in India right at the grass-root level by building a strong framework for all sports. Consequently, the Government spending has also increased which in turn has contributed to the rise of the sports apparel industry.
Established out of an immense passion for sports, Kragbuzz is one of the few international sports brands that manufactures customised clothing, headwear and bags in-house. Approved by the International Cricket Council (ICC) the company is now under the top-thirty manufacturers’ list in the whole world for cricket clothing. According to Arjun Gupta, Founder, “ Our comprehensive services offer a “one stop shop” whereby you can get handson outfits for your sports teams, coaches, officials and volunteers.
We also supply a full range of customised clothing, accessories, promotional products and sports merchandise. Our production process starts with obtaining high quality raw material which then goes through a stringent process of cutting, printing, stitching, assembling and packing. With state of the art machinery, technology and strict quality control, our products get ready for shipping to customers worldwide.
Additionally, we also provide an in house setup and solution for all types of printing & embroidery.”
Kragbuzz is positioned in a very niche segment and industry. Typically, it takes orders for customised sportswear for teams, where each team has a group of people with different jersey names and numbers. As a production unit, Kragbuzz is focused on organising its functions, optimising production, utilising its resources optimally and producing the best products. In the future, Kragbuzz is planning to launch kidswear as well.
Kragbuzz’s team consists of a bunch of young people who are enthusiastic and driven. Arjun Gupta further adds, "It is a matter of great pride for them to work with Kragbuzz because we are working for IPL teams, renowned schools in the country, State Cricket Associations such as Delhi, Baroda and Assam. We have also provided clothing for various International sports tournaments like Abu Dhabi T10 league, ICC World Cup qualifiers, Friendship Cup UAE and International cricket teams like Cambodia and Malta. Kragbuzz is also recognized by the International Cricket council, which is again a big thing for us. We are now in the process of building and expanding our team, finding and hiring the right people who fit the roles perfectly.” Apart from this, Arjun Gupta’s father, Rajesh Gupta helps him look after the production and procurement of latest machinery, while his wife Lakshita Gupta handles the social media and e-commerce side of the business.
Our comprehensive services offer a “one stop shop” whereby you can get hands-on outfits for your Sports events, Institutions & Merchandise for Corporates
The apparel manufacturing process also includes a number of checkpoints. For garment cutting, first the fabric is checked which is sourced from either China, Taiwan, Ludhiana or Surat. It is ensured that only the best quality of fabric is used which has components like anti-wicking and anti-static that is good for the skin. After fabric checking is complete, sizing is taken care of by the Head Masters stringently because the fit of the apparel is one of the foremost cornerstones. Kragbuzz also uses industry best machinery and is always on the lookout for new machines with innovative technology to further improve the quality. Next is Sublimation printing which is a complicated process undertaken by a dedicated team of graphic designers who work on the design front making the garment bright and attractive to be stitched, packed and ready to be delivered to customers worldwide. Kragbuzz’s next focus is to get into the retail segment and launch its own flagship store.
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