The paper products industry is a booming market segment in India and with more and more companies entering the stratum. Seeking growth opportunities in this highly competitive industry vertical, Kraftman Packaging is one of the pioneering brands in this segment. Owing to the quality of their products, over the past four years, the company has been growing at the rate of 50 percent annually. With its top-notch quality coupled with timely delivery and the drive for constant innovation has also helped Kraftman Packaging to create a niche in the market. From the very beginning itself, the company has been committed to offering the best value for money offerings to their clients and this passion is what helped them to separate themselves from the rest of the competitors in the industry.
Adding more about the current market landscape and their product portfolio, Varun & Hemant, Founder and Directors add, “Market is very competitive these days and RM price fluctuations are another pain. Our R&D team always looks for new ideas of innovation in structural design of boxes/cartons and share with customers to do re-engineering of boxes to use minimum RM without hampering product transit damages and enhance esthetically which helps customer and they get end to end solution. We are doing everything in paper board packaging. Our product range starts right from small size hangtags to big size PDQ/Display boxes which includes mono cartons, Insert Cards, window boxes, corrugated cartons
(A, B, C, E and F flute) along with rigid boxes. Apart from these paper board packaging, we are also doing printed PET Boxes also”.
Kraftman Packaging has a production plant that is over 50000 Sq feet with fully equipped latest machinery and QC instruments that has helped them to reduce their production lead time and ensures better quality than their competitors. Kraftman Packaging uses their expertise in production process improvement and ensures that they are adapting the latest innovative technologies that helps them to improve the quality of their products by removing human errors as much as possible.
The firm acknowledges the fact that customers today are very smart and are always looking for the best quality products with competitive prices and timely delivery. In order to make sure customer objectives are met, Kraftman Packaging has made sure that quality products are their core strength as they rarely see any complaint. Rapid change in paper and other raw material prices are always a concern, however, seeing all these as a part and parcel of running a successful business, Kraftman Packaging ensures that they never back down from challenges. To add to this, the firm always strives to overcomes the challenges with innovative ideas while at the same time ensuring that they are moving ahead with consistent improvement.
Hemant Kumar, Founder & Director
Adding more about the evolution of Kraftman Packaging since their inception, Varun & Hemant share “We incorporated the company in 2016 and from then on, we are continuously growing year on year. As a testament that showcases our quality, we have created an impressive clientele that includes some of the top brands such as big US retailers like Target, Walmart, The Home Depot, Lowe’s apart from them we are serving in Pharma, Food, Healthcare, FMCG and automobile also. We always look forward for new technologies to improve our quality and services. Our focus is to achieve 100% sustainability goal in our products by 2025 for the we are part of FSC certification in last year. We both Founder and Directors (Varun Mahajan & Hemant Kumar), who are printing engineers & packaging specialist looks forward for adapting new technology and use our expertise to improve product quality”.
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