Indian tea industry is projected to witness a consistent growth in the forecast period of 2022 to 2027, growing at a healthy CAGR of 4.2%. In 2020, nearly 1.10 Billion Kgs of tea was consumed in the country. By 2026, the tea market in India is expected to attain 1.40Billion Kgs. The increasing consumer preference for premium and authentic tea brands is providing a thrust to the market. Moreover, growing consumer awareness regarding the health and medicinal benefits of organic green & orthodox black tea variants are also contributing to this market growth.
However, the space is dominated by misfeasance of middlemen who exploit the tea growers and profiteer from the malpractice for ages now. The Kangra tea which was considered to be one of the best global teas (winning international awards), had lost its legacy by falling prey to these middlemen as they exported the best to the West, making millions for themselves but not allowing the value to flow back to the growers. Therefore, providing the farmers of this vintage and cottage industry with an alternative other than devilish auctions was the pivotal factor behind establishing Kangra Tea House.
Kangra Tea House further distinguished itself with the exclusive KHAGOFE Guarantee to revive the richness of the Kangra tea and branding it across the country. The crusaders behind Kangra Tea
House have pledged to purchase Kangra Tea directly from the estates at sustainable rates, giving back the local tea workers, their rightful due. Astonishingly, 90% of the Indian demographic drinks CTC and is completely oblivious to the goodness of a premium tea. Kangra Tea House has embarked on the cause of “Going Organic” & “Going Whole-Leaf” that has tremendous scientifically proven health benefits attached to it. The effort has been to make them aware of the advantages of shifting from CTC to these traditional whole loose long leaf teas.
Quality Assurance
Kangra Tea House offers a diverse range of 100% certified premium handcrafted Green & Orthodox Black teas with several floral, herbal and rooty blends giving the customers a wider variety to choose from. The Kangra Valley’s tea gardens with its specific micro climate produce the orthodox range of teas that has its own GI tag. The tea artisans go through the elaborate traditional processes of withering, rolling, oxidation and drying to harvest the leaf buds and young leaves that have the maximum nutrients and anti-oxidants with optimum health benefits. The top grade ensures that these teas are reinfusable up to 3 to 4 times and can be stored in a refrigerator for later brews. The Kangra Tea House proclaims the needlessness of adding sugar and milk to these first-flush (first harvest) & finest grade teas as it has a naturally sweet undertone giving it an characteristic like able taste with health.
We have a Zerocompromise Policy towards artificial flavours, non-organic ingredients, mixing of grades and any use of tin, aluminium or foil for packing that defeats or destroys the very nature of the organic tea
Ms. Pooja Dutt, Director of Kangra Tea House adds, “Along with KHAGOFE and REINFUSIBLE part we have a zero-compromise policy towards artificial flavours, nonorganic ingredients, mixing of grades and any use of tin, aluminium or foil for packing that defeats or destroys the very nature of the organic tea. Many CTC companies and others make their blends with or by adding lower parts of these tea bushes. And then of course, zero middleman, so no trader or distributor.”
Looking at the Future
Pooja further adds, “I want to promote aggressively across India and spread the Kangra Tea House brand with KHAGOFE Guarantee delivering all over the country. In future we will look outside, interests are already coming in, but right now my total focus is on the Indian audience and certain premium organic e-commerce & retail platforms or chains”.
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