Non-alcoholic mixers is expected to be a 7000 CR category by 2030. This category erstwhile existed in only few-premium Bars, curated by brilliant mixologists who would innovate both classic and unique concoctions. Industry estimates Cocktails contribute upwards of $300 Million annually for the Indian Bar industry. While there was a growing consumer demand for such drinks, they were almost impossible to re-create at home given the requirement of multitude of ingredients and expertise.
Knowing this, Jimmy's Cocktails has introduced a new beverage format, a spirits mixer that is specifically crafted to prepare DIY cocktails without any hassle. Their product also doubles up as a RTD mocktail.
According to Ankur Bhatia, Founder, Jimmy’s cocktails, “Jimmy's Cocktails are made to mix perfectly with your favourite spirit or enjoy straight up as a Mocktail. Crafted together with Yangdup Lama, India’s leading mixologist, our mixers are made with fewer calories and zero artificial sweeteners achieved by using only the highest quality ingredients with their natural sweetness.”
Perfect For Several Occasions
Cocktails are one of the signature items that run the bar industry. In India almost 3 out of every 10 glasses of spirits sold in the top bars are cocktails. However, acquiring the desired taste of the cocktail is extremely hard and can only be done by professionals. Jimmy’s Cocktails not only solves this problem but also makes the whole process so easy that it can be made by anyone, any-where, in an instant.
Hence, this product can not only be used in the commercial places but also at home both during parties and for those who want to enjoy a cocktail now and then in the comfort of their home. “Indians consume more than 5 billion glasses of spirits at home, and each glass is mixed with some form of non alcoholic beverage including Water and Soda. We are targeting to be part of that mix.
“Our mixers cut across the entire premium spirits segments. Jimmy's Cocktails are made to mix perfectly with your favourite spirit or to be enjoyed straight up as a Mocktail,” says Ankur.
Our mixers cut across the entire premium spirits segments. Jimmy's Cocktails are made to mix perfectly with your favourite spirit or to be enjoyed straight up as a Mocktail
Healthier Alternative to Soft Drinks
It is a known fact that soft drinks are very high in sugar and some have artificial sweeteners for taste enhancement. There has been a consistent demand in the market for healthy beverage alternatives without compromising flavour. The products offered by Jimmy's Cocktails are expected to meet these requirements. Jimmy’s products are made by using natural sweeteners to ensure low calorie in-take without compromising on the taste of the product.
Officially launched in July 2020, today Jimmy’s cocktails has 4000 retail outlets across 40+ cities, and has clocked $1M in revenue in their maiden year. They also run a Direct to Consumer business delivering directly to consumers across 400 cities in India.
Besides India, the company also exports to Australia, Nepal and South Africa. In the future, the company's vision is to expand its distribution reach and portfolio of products. It also plans to launch brand new beverage products-brands, catering to the same glass of spirits.
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