The feed industry is growing at a CAGR of 12.5 percent, with cattle feed sector emerging as major growth driver due to the rise in dairy industry backed by white revolution which has made India the World’s largest milk producer with World’s largest cattle population thereby creating the demand for commercial cattle feed. One of the key factors leading to the animal husbandry market growth is dairy segment getting organized leading to high demand of better quality of milk, which is possible only when cattle are getting high quality treatment through feed, medical & environment facilities.
Supporting to this-demand for upliftment of cattle’s health has increased which is necessary to improve milk yielding capacity of cattle that can’t be met with home-made feed alone. Thus, Gyandhara has stepped into the market to cater the need of overall improvement of cattle’s health through quality cattle feed. Commercial cattle feed is like health supplement that fulfills cattle’s necessary nutritional requirement helping as prevention against diseases & keeps them healthy leading to high volume & high fat milk producing
cattle, and as a result it increases farmer’s income as well. Acknowledging this scenario, Gyandhara aims at filling this gap through highest quality balanced cattle feed and is gaining market acceptance.
The quality of the products have helped the company to grow from strength to strength on a daily basis. Through their technologically advanced R&D systems, they are constantly building stronger products that are almost customized to different type of cattle needs. The company strives to empower farmers to have an on-going milk production which is rich in Fat & SnF and thereby increasing farmer’s income. Gyandhara aims at providing best-in-class cattle feed products to their dairy farmers because they believe in quality over anything.
The company’s products not only help in improving the quantity and quality of milk production but also improves the health of animals which saves their expenses on Medical/Vet needs rising due to animal’s diseases. Gyandhara Product Portfolio comprises of 4 Cattle Feeds- a) Gyandhara Supreme- Good for animals with milk upto 7-9ltrs, b) Gyandhara Gold Pro and-(Good for animals with more than 15 litrs of milk, and c) Gyandhara HI-Power- Good for animals with milk upto 10-15ltrs. D) Bhais Special (especially for buffalos) and Nutritional Supplements – e) Cheleated Mineral Mixture and f ) Milk Maxima
“Adding more about what makes them unique, Ritu Agarwal, MD, Gyandhara Industries Pvt. Ltd. says, “We stand for quality and have measures to ensure the same, our plant is in itself a state of the art property with advanced machineries & technologies that checks and makes BIS approved products only therefore solving major problems of cattle like digestion, and increases their milk production naturally and not artificially. Our aim is to educate farmers on best farming and cattle rearing practices, for this we are organizing Capability building sessions (Gyandhara Manthan), Veterinary camps where our main motive is to provide them free health check-up of their cattle which will lead to better cattle health and more milk production which will help in improving their standard of living”.
And while talking about the company’s future aspirations, Ritu adds, “We aim at raising the Indian standard of cattle’s farming and health upto the level where their average milk produce goes from 6-7ltr/day to more than 15 Litres per day through our premium and better-quality products, and awareness drives. With increased livestock population, there’s an increase in the need of farmer’s education on how to upkeep their cattle and what basic facilities are required to maintain cattle’s health, without the basic infrastructure the market’s stable growth is difficult – hence we are focusing to touch these dairy farmers and increase their knowledge, cattle’s milk yielding capacity and thereby their income”.
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