In today's world, with increasing concerns about the impact of pesticides, fertilizers, and pollution on food supply, the demand for organic produce is steadily rising. As awareness grows about the importance of safe and nutritious foods, organic farming has emerged as a solution to safeguard health and the environment. Recognizing this need, Greenic, a project initiated by the Satellite Group, is dedicated to cultivating and delivering high-quality organic vegetables directly from the farm to consumers' doorsteps. The main aim of this farming project is to promote health and well-being among the masses by cultivating high quality agricultural products with a high nutritional value.
"Greenic primarily operates through direct home deliveries, boasting a substantial and loyal clientele base. Our collaboration with online grocery partners ensures that these products are offered at preferential rates while upholding unwavering quality. Through regular audits and unannounced inspections, we maintain a culture of transparency and accountability, thereby nurturing mutually beneficial relationships," shares Suresh Agarwal, Founder, Greenic.
Prioritizing Organic Excellence
Greenic Farms, spanning over 50 acres, located in Kalyani, Bengal offers an array of organic produce, including vibrant capsicums, English cucumbers, honey, A2 Bilona ghee, red and black rice, and other environmentally friendly crops. The integrated farm operates on self reliance and sustainability principles, cultivating exotic fruits and vegetables such as papaya, bananas, pulses, and guava.
With a focus on purity and nutritive value, products, including milk and duck eggs, are prized for their untainted nutritional content.
“We hold esteemed certifications from an International certification agency, with organic accreditation for honey, which we label 'pure natural honey' for transparency. Similarly, our A2 bilona ghee sourced from Happy Cow, which ensures grass-fed and certified A2 cows, locally grown rice varieties like Govind Bhog rice, and cold-pressed mustard oil, epitomizes our dedication to excellence. While staple crops like rice and mustard remain our focal points, we leverage favorable climate conditions to cultivate exotic vegetables during the suitable season," points out Suresh.
Moreover, Greenic distinguishes itself through its comprehensive training programs, which have educated over 500 students from the prestigious Bidhan Chandra Krishi Viswavidyalaya, one of Asia's largest agricultural universities. These programs focus on organic and integrated farming techniques, addressing the challenges faced by farmers, such as uncertain yields and market prices. Besides, Greenic's significant research and development efforts have garnered recognition for Tokita, Japan. Collaborating with Tokita, Greenic successfully grows and ships core Japanese products from Kolkata to Bangalore and Delhi, all produced organically.
Greenic is committed to ensuring customer satisfaction & remains steadfast in this commitment
Greenic ensures meticulous oversight of plant and soil health through the expertise of qualified agronomists. With a commitment to using only the highest quality seeds, the farm sources handloom and heritage seeds from local villages and reputable international sources. This approach not only ensures the integrity of the seed stock but also allows for the preservation of aged seeds for future use. Leveraging the knowledge of seasoned agriculturists, Greenic also empowers local individuals, many of whom hail from farming backgrounds to contribute their intimate understanding of soil and agricultural practices to the endeavor.
In conclusion, Greenic has concentrated its sales efforts within the city, constraining its reliance on online platforms to uphold control over production and quality standards. Despite limited production capacity, the farm prioritizes offering products over scaling up specialization. Despite potential pricing hurdles, Greenic remains steadfast in its commitment to ensuring customer satisfaction. Noteworthy is the success of its recent foray into farm tours, attracting over 5000 visitors who relished an immersive experience on the farm. From farm-to table dining to hands-on activities such as milking cows and exploring beekeeping, these tours provide an enriching and educational journey. Though financial gains remain modest, the team at Greenic finds deep fulfillment in the meaningful work they undertake daily.
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