Non-vegetarian consumers are gradually changing their eating habits and gravitating toward pescetarianism. However, the seafood retail industry in India is still unorganized with no proper standard approach towards offering hygiene, clean and fresh seafood products. The players in the industry are still using traditional processes which result in the delivery of inferior quality of seafood. Furthermore, there is no proper informative methodologies to guide consumers through best-in-class, nutritionally rich seafood.
This is where Fish Fanatics comes in. The company offers high quality, hygienic, well-cut and cleaned fish right to your doorstep with just a few clicks of online ordering. Fish Fanatics has been delivering high quality fish in different forms across the city of Pune, for more than four years now. The company has been following every safety and hygiene standard, right from procuring, storing, processing, packaging to delivery. Today, Fish Fanatics is known for providing numerous varieties of fresh and frozen fish, they are stepping into Aquaculture to ensure end to end supply chain.
“We bring in the needed expertise in the fishery industry to cater to the needs of the customers. We never compromise on quality. We have a state-
of-the-art processing facility with the latest tools and equipment to process seafood. This helps us in cutting and cleaning the fish in the most safe and effective manner. Furthermore, we vacuum pack it and maintain its cold chain at necessary temperature which ensures the best quality of fish till the doorstep of our customer,” says Vishal Durge, Founder & CEO. Fish Fanatics is the brainchild of Vishal, a learned Fisheries Science graduate who wanted to bridge the gap created because of lack of knowledge to choose the best quality fish, unhygienic handling of fish in fish markets and resistance to going to fish markets because of chaotic market places.
Addressing the Fragmented Supply Base
The Indian fresh fish and seafood market is characterized by a significant supply-demand mismatch, varying quality standards, fragmented channels, and a slew of other issues. Fish Fanatics is addressing this fragmented supply base by aggregating supply through standardization of quality for providing better quality products with prompt delivery. Furthermore, as seafood is highly perishable and should be stored in a secure, clean, and cold environment, the company has been improving the quality of the final product through maintaining a robust cold chain.
A novel idea exists, because it makes our life more comfortable. With standardisation of process in an unorganised industry, we are taking one step in the future
Similarly, the new class of pescatarians, those who are first generation fish eaters with no prior experience in buying fish, find it tough to go through the whole process of buying fish by going to the market. Clearly, such lack of knowledge deters many from buying fish. Restaurant and pricey dishes are the only options left at such times. Vishal believes Fish Fanatics is the solution for such problems.
“There are many who don’t know which fish to buy and how. It is not easy to study all the things just to enjoy something on your precious weekends. I think Fish Fanatics is their ‘friend in need’ in such times. We cut the entire hectic process of going – selecting – buying the fish. A person with little knowledge can be easily duped in a fish market, while we create a sense of assurance and safety. It is all about convenience that we offer to our customers while we shall do the heavy lifting. Fish Fanatics is your true friend and a guide, when it comes to consuming fish,” concludes Vishal.
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