Though organic food in India is a niche concept, the market is expected to see wider penetration in the coming years. Owing to the pandemic situation and growing incidences of food adulteration, the demand for organic food is anticipated to rise rapidly. The Indian organic food market stood at a value of $849.5 million in 2020 and is expected to grow at a CAGR of about 20.5 percent to reach a value of about $2601 million by 2026. However, innovation and technology implementation are the major hindrances that the organic food industry in India is facing today. It needs the emergence of expert and experienced minds in order to drive the industry in the positive direction.
Farm Organic was brought into being only to address these challenges. Innovation and new product development have been the company’s main focus area. Rakesh Kumar Jain, Founder, Farm Organic says, “We are growers, processors, and sellers of organic food. We manage our produce from the farm level to dispatch, making our product prices competitive. Our first step is the conversion of land from conventional to organic, and the formation of a farmers’ cooperative. All our farmers are highly trained and
have their expertise in the crop or commodity grown. We then buy back all finished goods from them which are again processed in our facilities and undergo all the strict quality parameters. Then they are packed for our resellers, importers, and distributors.”
Operational Excellence
Farm Organic offers a wide range of home grown organic spices (whole and powder), ayurvedic herbs, pulses, cereals, flours, rice, cold pressed edible oils, and sweeteners. All the manufacturing happens at our facilities in Jodhpur. The farming process includes zero usage of chemical & synthetic fertilizers or preservatives at any stage. With the market flooded with options where every second brand claims to be 100 percent organic, we question everything straight from sourcing to product formation. The right environment makes all the difference to the quality and efficacy of the products. It’s important for Farm Organic not just to make claims that’s why it sought out Organic certification under BRC, USDA and BioCert International. All the processes undergo rigorous testing and audits which convey the practices and are worthy of the coveted badge of certifications.
We are growers, processors, and sellers of organic food. We manage our produce from the farm level to dispatch, making our product prices competitive
Rakesh mentions, “Our Organic Spice Blends are something that the customers want throughout the year to add a luxurious gourmet taste to their food. We offer an array of Spice Blends such Garam Masala, Tea/Chai Masala, Sambhar Masala, Vegetable Mix Masala and Curry Masala/Powder”.
Looking at the Future
The company is looking forward towards building an ecosystem that provides easy access to high-quality organic products and meets the growing demands of clean food products. Rakesh concludes, “We will continue to work at a grassroots level to gain more access to high-quality organic produce for our customers. Our goal is to provide our farmers with opportunities to unlock higher revenue and improve their livelihood. We look forward to build a trustworthy organic food consumer brand focusing on D2C in the metros while building a strong retail or e-Commerce footprint on a nationwide basis”.
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