With the growing demand for organic and natural products due to conscious & healthy lifestyle choices of consumers, the need for organic and natural ingredients has been on the rise as well. Consumers are becoming increasingly aware about the benefits of aromatherapy, driving the popularity of Essential oils in the past decade. Essential oils have become increasingly sought after in India in recent years, as more and more people turn to them as a source of health, wellness, and relaxation.
Incorporated in 2018, Essancia is a wellness brand that provides a full line of Essential Oils, Carrier Oils, and Body Care Products. With a vision to improve the physical health and emotional wellbeing of Indians, the brand has designed high-quality and 100 percent natural Essential Oils, Raw Materials, Body Care Products, and Carrier Oils.
Talking about the market scenario for essential oils, the CEO of essancia Aarti Kheni mentions, “Used for their therapeutic and aromatic properties, essential oils are being utilized across several industries such as food & beverage, cosmetics, feed, and home care, among others, which creates opportunities for the essential oils market. High adoption of natural products over synthetic is the factor expected to contribute to the growth of the essential oils market in India. There is a Huge Demand for the Consumption of Essential Oils by Big Cosmetics & Personal Care Brands (eg. Mamaearth, Wow, and many are using
tea tree essential oil in their shampoo, face wash, and many other products as well as men’s grooming range”.
Pioneers In The Industry
Consumers today want to purchase quality essential oils that are best suited for their particular needs and budget. But the market segment for essential oils is very unregulated and not overseen by any government authority. Sadly, many companies choose to sell Synthetic fragrance oils which don’t contain the vital components of real plants.
They use cheap synthetic fillers, extenders, or even just 'fragrance oils' in an effort to simply turn a profit. All Essancia products are All-Natural, Steam distilled, 100 Percent pure, and undiluted with no additives or fillers. Their oils are routinely tested for purity and other unique qualities in order to ensure consumers are buying the purest oil available.
“The common reason people love to buy essential oils is to improve their physical health, emotional well-being, Massage, beauty treatments and so on. Each and every batch of our essential oils goes through a GC-MS (Gas Chromatography-Mass Spectrometry) test to determine the quality of the oils. The GC-MS test is able to tell if there are other constituents present in the oil, signifying that the oil has been adulterated. If a batch of our essential oil fails the GC-MS test, we don't put it out on the shelves, but we discard them completely”, says Aarti.
Journey So Far & Road Ahead
Essancia is a proudly Indian and familyowned business that is guided by a deep appreciation for the natural world and a strong belief that nature nurtures best. The firm is currently selling online on Flipkart, Amazon & on-brand website, where most of their products are now ranking as best sellers on market places. Essancia sells their products through offline channels as well, by working with more than 500 aromatherapists, spas, and cosmetics companies.
Essancia is a proudly Indian and family-owned business that is guided by a deep appreciation for the natural world and a strong belief that nature nurtures best
The company is currently clocking in revenue of around 77 lakh per month and expecting considerable growth in coming years. Aarti concludes, “We are already working on introducing an entire range of beauty products for both men & women which would be made using the highest quality of essential oils, such as face wash, shampoo, serum, beard growth oil, soap, day cream and many. Plant & machinery are being set up right now. Launching of the products will be announced as soon as we are done through the Infrastructure setup stage”.
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