In India's current market environment, the Fast-Moving Electric Goods (FMEG) industry is one that is largely under the radar. With both domestic and foreign businesses fiercely competing to seize market share, this boom has fueled the rise of the FMEG industries in India. With successful digitalization assisting the sector's growth in recent years, the retail B2B industry, which was previously mostly disregarded, has recently become more active.
The biggest B2B FMEG e-Commerce company in India, Eazeebox, intends to address the industry's main problems, such as the incapacity of traditional distribution firms to operate in this fiercely competitive sector, the dearth of D2R (Direct-2-retail) options, and OEMs' limited visibility into retailer preferences and insights.
Eazeebox, as India’s first specialized B2B platform focuses solely on FMEG retailers, placing a priority in making the country’s 2L retailers inclusive in the digital journey. The company has created a completely digitized e-commerce making an easy to navigate platform for retailers. The platform functions as an omni-channel entity, allowing retailers to place orders for the plethora of electrical products through Eazeebox’s salesforce, e- Commerce app, call center, or even via whatsapp commerce. From seamless order booking to invoicing, delivery tracking, support and easy returns, Eazeebox offers it all.
“Our flagship service is our e-commerce app for electrical retailers. Retailers from the FMEG industry are now going to be given a solution to their sourcing with our ‘all products and brands at one place’ approach. First class customer service, keeping customers first and ensuring that they get the best, and delivery of orders within four hours are our USPs. By putting technology first, we make sure that there is tech at every step of the way to ease process bottlenecks, whether the customer notices it or not”, shares Srinivas Shanbhogue, Co- Founder & CEO.
Eazeebox has achieved 40 percent marketplace penetration, serving over 100+ micro markets in & around Bangalore
Future Roadmap
Founded by FMEG professionals from diverse industrial backgrounds including tech, innovation, strategy, alliances, and digital Eazeebox has had an interesting journey since its establishment. The team’s core strength of FMEG market knowledge enabled the business to rapidly grow in one short year. The firm grew manifold each quarter, placing Eazeebox on the map as an emerging market leader for FMEG products. In the short period since its inception, the company has already achieved 40 percent marketplace penetration, serving over 100+ micro markets in and around Bangalore.
“Our ambition is to be the largest B2B Platform in the country for the $25 Billion FMEG Segment. Our vision is to positively transform the home electric Industry by creating more value to retailers and all the stakeholders of the Industry”, further shares Srinivas.
In the coming years, the company plans to keep growing at a rapid pace, firstly entrenching itself deeper in Bangalore, followed by other cities in Karnataka as the first priority for the brand. With this aspiration, the firm is aspiring to serve over 500 micro markets and become a credible player in the industry. For this, Eazeebox has planned a strong strategic approach wherein the brand will focus on simplifying the supply chain thereby ena-bling growth of the retailers across the nation, as well as support them in going digital and expanding reach as well as improving customer experience.
As a tech company, Eazeebox has innovated AI powered digital patch which is aimed at empowering retailers with evolving business insights, assisting them in improving their business strategies by harnessing the power of data intelligence. In essence, the firm plans to complement its existing services with additional services like the SaaS model for Trade Automation in the near future.
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