Currently, India is the world’s top producer and consumer of dairy products, thanks to a steady increase in the supply of milk & dairy products. India produced 209 million tons of milk in 2020– 2021, making it the world’s greatest producer of milk. The dairy market in India is anticipated to expand quickly due to rising population, income, urbanisation, and western culinary impact. With the conviction that they must preserve the timeless ideals and valuable resources of nature to uphold society’s pride in them, Dunes has succeeded in establishing confidence by offering pure A2 cow milk and its goods to its customers.
Dunes Milk quickly overcame the initial obstacle and won the trust of customers by offering high-quality A2 cow milk and its products to more than 1500 customers in Rajasthan alone. Additionally, they have established themselves in Chandigarh, Punjab, and Haryana with their variety of goods made with A2 milk.
“The brand Dunes is believed to provide A2 cow milk to its consumers. Dunes milk is free from any kind of adulteration and is produced from complete DNA tested milking breeds. Now, we are a new player in this segment. But due to our responsibility and commitment to provide pure cow A2 milk and milk products, we have achieved the valuable trust of consumers in a short span of time”, explains Dimpel Bishnoi, Director, Dunes Milk Processing.
Three-tier Testing Criteria for a Quality Product
Customers’ major demands of the market’s operators in this category are quality and the development of trust, as the sale of contaminated milk & milk products has eroded consumer confidence. Dunes has gained the trust of its customers by offering pure A2 cow milk and its products, and by employing three tiers of rigorous testing for the milk and its products.
The company conducts the initial survey of breeds accessible on the farmer’s farm by using their qualified staff. They undertake the DNA testing sampling technique on each and every farmer’s cattle. They collect samples from cattle in the form of milk, hair, or, if necessary, blood. They tag the animals according to the code after receiving the results. Each centre has chilling storage for collecting fresh and pure milk. From collection to delivery, the entire system is connected with a cold chain. This allows the company to provide fresh and high-quality items to their customers while also ensuring the chemical quality of milk via the use of numerous laboratory tests.
“Dunes A2 milk is conventional milk, it is not harmful to our health.
This milk is obtained from Indian breeds of cows. Owing to a rise in health consciousness among consumers, a rise in consumer spending, and an increase in product awareness and knowledge through advertisement, the demand for A2 cow milk and milk products has been driven”, shares Dimpel.
Dunes Milk has complete machinery set-up with all of the newest technology for milk and milk products production. The facility layout is built for product flow, with fresh and fermented items separated by section for chemical quality testing using various laboratory tests. The complete operation has a daily capacity of roughly 25,000 litres of milk. Besides that, they have a well equipped laboratory, including DNA testing equipment.
Due to our responsibility and commitment to provide pure cow A2 milk and milk products, we have achieved the valuable trust of consumers in a short span of time
According to Dunes Milk, this segment has a lot of promise in PAN India, and they intend to establish a footprint in and around Delhi, and the rest of Punjab in the upcoming months. Dunes Milk currently sells A2 cow milk, A2 Dahi, A2 Khoya, A2 Paneer, A2 cow ghee (Bilona/Vedic ghee), and will soon enter the market for A2 milk- based ice cream.
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