When it comes to purchasing an electronic gadget, the design, look, and feel of the device often turns out to be a major decisive factor. Not to mention, in the long run, preserving that enticing appearance becomes a matter of concern, and in the end, a user is left to choose either the visual delight or a protective case. However, Protective vinyl skins can be an effective way out from this dilemma.
The skins not only enrich the aesthetics of electronic gadgets but also effectively protect the devices while relieving them from the extra weight of cases. Yet, quality, customization and complexity in installing the skins have been a constant point of concern for the users and this is where Capes India is making a difference.
With a dedicated approach towards customer-centricity, Capes India excels in delivering quality backed, customized skins. Currently, the firm provides tailor-made skins for a range of products like phones, laptops, cameras, lenses, gaming consoles, tablets, smart watches, earbuds, headphones, ATM cards and more. Moreover, Capes India has developed an interactive website, where all the models of different electronic gadgets are individually listed. A consumer may choose their preferred model and try on many skins before deciding on the one they want.
Parth Mashrani, Co-Founder, Capes India, says, “We have been Direct to Consumer [D2C] since the inception of the company in 2017. We had an
audience of product enthusiasts even before launching our brand website. As we are directly connected to customers at all times, it has allowed us to innovate and execute at a speed that has allowed us to position ourselves as a very consumer-centric brand fulfilling our customers' requirements.”
Extensively Customized Products
Capes India has gone one step beyond to deliver a unique experience to the clients, wherein a customer can precisely customize every facet of the gadget. For example, when buying a skin for phones, a person can individually customize its back, frame, camera, lens, and also the charger. For laptops, the firm offers customization of the laptops’ top, bottom, palm rest, track pad, sides, etc. Furthermore, each and every skin is uniquely designed for easy installation.
The key specification of Capes India lies in its approach of accomplishing everything in-house, starting from R&D, product manufacturing to customer support. Others critical aspects like content creation, marketing and web development are also performed by the in-house team of Capes India. “This allows us to be agile and innovate more than anyone in our segment.
We've also worked with credible content creators like Beebom, Revatlas, Technology Jock, Giridhar, which has allowed us to showcase our credibility as these creators do not work with everyone; adding to that,our direct collaboration with Realme for launching skins for their first laptop, Realme book slim helped us set apart from the competitors.” pointed out Mashrani.
As we are directly connected to customers at all times, it has allowed us to innovate and execute at a speed that has allowed us to position ourselves as a very consumer-centric brand fulfilling our customers' requirements.
The Future Perspective
Since its inception, Capes India has witnessed massive growth. In Feb 2021, the firm launched its global website, and in one year, it has shipped its products to 60 countries from only the brand website. All the products of Capes India are made in India.
Capes India is set to launch Bumper cases for phones, giving six to nine feet of drop protection and tempered glass for a majority of the devices to provide customers with a complete customization experience. “We are also planning to make skins for car keys, sneakers, drones and more. In addition, we plan to collaborate and work with a few artists, brands from different segments like fashion, CPG and key influencers to create a limited edition that their audiences will like". concludes Mashrani.
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