According to India Brand Equity Foundation, the Indian leather goods industry accounts for around 12.93 per¬cent of the world’s leather production of hides/skins. This sector has been witnessing continual growth since the pandemic outbreak. Numerous Chinese leather exporters were facing trouble which is why clients turned to countries like India to get their requirements fulfilled.
Because India has always been a place for good quality leather that can be found in abundance owing to the availability of huge amount of resources and cheap labour cost, various new businesses have emerged over the course of a very little span of time that have been able to cater to the locally as well as globally growing demand for leather goods.
Bismillah Enterprise from Kolkata had analyzed this demand when it started out in 2017 to bring about a new wave in leather goods manufacturing in the country. The company understands the growing demand for good quality native products and is a believer of the Make in India movement. It acts on the specific requirements of a client and modifies products according to client feedback.
“We do this only to make every client come back to us again. Clients always expect premium quality products at a budget that they have fixed. It
is always our job to keep up to those expectations and keep them coming back from time to time”, says Mohammed Zoheb Hossain, MD & CEO, Bismillah Enterprise.
Standing Out
It is the unique business process that makes Bismillah Enterprise stand out in the market. It uses sampling pattern in order to cater to the demands in the market. For that, the company has its own Research & Development department that keeps coming up with new product ideas that are in line with the recent trends.
The company then creates samples of each product and distributes free samples to all the existing clients. It is the feedback on those samples that the company stresses on the most. A perfect modification of product that exactly suits the requirements of the client is what Bismillah Enterprise aims for. The company has been able to gather good clientele in a very short span of time because of its unique marketing technique of free sampling.
Starting out as a contract manufacturer, Bismillah Enterprise has also expanded to manufacturing its own products and sells those in the vari¬ous online shopping platforms in India. In this case, the management team of the company has played a vital role. Mohammad has been supported by his brother, Md.
Clients always expect premium quality products at a budget that they have fixed. It is always our job to keep up to those expectations and keep them coming back from time to time
Zaid Hossain and brother-in-law Md. Arshad Khan in this case. His brother-in-law has immense experience in the purchase of raw leather material and also owns a leather manufacturing unit in Kolkata. His experience and expertise has been one of the major factors for the expansion of business. “It was because of his help that the company was able to manufacture new products and sell those online. We generated very good revenue from our online sales and we hope that it will only increase in future”, mentions Mohammed.
Future Projections
Because the local leather goods industry is booming, the company wants to make a positive impact on it in the coming years. It wants to increase productivity and cater to the demands of other states in the country. It is true that there had been a few initial hurdles because of the pandemic, but now the company is determined to become one of the top leather goods producers locally in the coming five years.
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