Bageeya: Diversifying The Scope & Versatility Of Sustainability In Fashion

Jigisha M Shukla

Founder

Jigisha M Shukla

Founder

India, with its long legacy of sustainability, heralds a new era of mindful consumption and holistic wellbeing via Ayurvastra. As green initiatives gain hold, Indians are increasingly valuing the age-old practices of Ayurvastra for holistic health. A spike in consciousness promotes a change towards sustainable, ethical fashion, wherein eco-friendly and socially conscientious organic apparel take center stage. Within this sector, a transformative wave is sweeping through, driven by a remarkable innovation in the dyeing process.

Bageeya, a rising force in sustainable fashion, combines a distinct combination of environmental awareness, cultural luxury, and aesthetic uniqueness. Bageeya is a sustainability pioneer, incorporating temple flowers and herbs into patterns, adopting eco-friendly dyeing practices, and employing local materials.

This innovation, which incorporates temple flower refuse, has not only revitalized traditional Indian weaving techniques but also earned Bageeya a patent, distinguishing the brand for its extraordinary originality and authenticity. Creating an enchanting array of textures, 20 brilliant colors, and 100 distinctive patterns that pay homage to India's rich heritage cresting fashion pieces which stands out for its elegance and diversity.

Beyond its sustainable prowess, Bageeya is an advocate of inclusivity, providing free size garments and championing cultural authenticity by supporting local fabric communities and generating employment for local women.

With transparency, quality assurance, and educational outreach at its core, Bageeya redefines sustainable fashion as not only responsible but also trendsetting, proving that fashion with a conscience is the future. Bageeya beckons all to embrace a sustainable lifestyle with open arms and a vibrant wardrobe.

“Through seven years of experience and an in-house print manufacturing team, we proudly maintain competitive pricing without compromising fashion, sourcing fabric directly from weavers to ensure quality. Addressing the lack of transparency prevalent in the industry, we openly share our supply chain, production methods, and materials, even showcasing the intricate dyeing process on social media”, shares Jigisha M Shukla, Founder.

Bageeya's crowning achievement is its flagship collection, meticulously designed to resonate with a myriad of moods and occasions. This collection features detachable sarees, reversible kimonos, and dresses, all emblematic of the brand's pioneering approach to sustainable fashion. The detachable sarees, crafted from India's heritage fabric, redefine elegance by offering multiple stylish configurations, elevating the versatility of each piece. Furthermore, Bageeya's commitment to sustainability encompasses all-season jackets, thoughtfully crafted from eco-friendly materials, and sustainably sourced sarees that artfully fuse indigenous weaves with a contemporary touch, using natural dyes to bring forth a harmonious blend of tradition and modernity.

Bageeya embarked on its inspiring journey within the confines of a single room, fuelled by a singular vision - to invigorate India's handicraft sector
Jigisha M Shukla //Founder

Future Roadmap
Bageeya embarked on its inspiring journey within the confines of a single room, fuelled by a singular vision to invigorate India's handicraft sector. Innovation, authenticity, and sustainability form the bedrock of Bageeya's journey. Today, Bageeya has flourished, serving over 3000 customers with its distinctive eco-printed products, offering an array of sustainable and joyful apparel options. The brand has garnered well-deserved recognition from prestigious media outlets such as NDTV, Hindu, and Hindustan Times, validating its pioneering efforts in eco-printed apparel since 2018.

Armed with patents that attest to its originality, the brand envisions an expansion to at least 50 stores, both domestically and internationally, spreading the message of eco-friendly fashion far and wide. Bageeya envisions a dynamic online presence, harnessing the power of e-commerce to connect with a global customer base, and plans to unveil an advanced lab that integrates cutting-edge technologies for meticulous quality control.