Government initiatives, changing consumer behavior, and increasing urban population have led to growth of several industries in the past decade. Physical fitness, health, and wellness is one such sector that has witnessed huge consumer demand due to growing awareness about the vertical. This increased interest in health and fitness has indirectly paved the way for several health supplement brands to set-up businesses in the last few years. However, considerable expertise and know-how is required to provide products that can increase the wellness quotient.
Headquartered in Faridabad (Haryana), Ayu Swasth is a herbal health-care company working with a mission to provide scientific and qualitative products derived from natural sources to address diverse health needs like immunity, bone & joint health, women health, vital organs health, and various other health domains. Containing standardized herbal extracts, Ayu Swasth as a brand ensures that all of its products are of premium quality and scientific in nature. Ayu Swasth has also won the prestigious 'Indian Achievers' Award for Promising Start-up”.
“The Health Supplements industry has seen a surge, since there is a shift from curative to preventive mode of treatment especially after the Covid-19 outbreak. The major expectation of a customer from the companies of this segment is to have a quality tested and scientific product at an afford-able price”, mentions Dr Arun Gupta, Co-Founder & Director, Ayu Swasth Dr. Arun Gupta is a qualified MBBS, MD Pharmacology doctor cum
scientist, having vast experience in herbal drug research and development; with many scientific publications in his credit.
Revolutionizing Health Supplement MarKet In India
Under the experienced leadership of Dr.Arun, products by Ayu Swasth are designed using FMB Technology (Fused-Micronized-Bioligated), which has been introduced by the company for the first time in India. Ayu Swasth products are also NABL Lab tested for gluten, microbes, heavy metals, aflatoxin, & pesticides; and are manufactured in state-of-the-art manufacturing unit following GMP (Good Manufacturing Practices).
Addition-ally, health supplement products from Ayu Swasth are scientifically studied for their actions (anti-oxidant, anti-inflammatory, immunity modulation, and more), with no added colour coating on tablets. Ayu Swasth is focused on fighting counterfeit products by making product duplication difficult as all Ayu Swasth tablets are embossed with the company's logo, and the bottles have a silver foil protector which is also branded. Talking about the importance of quality control at Ayu Swasth, Dr.
Arun shares, “Ayu Swasth’s approach to provide quality assured products is by following stringent quality processes, which include manufacturing at state-of-the-art GMP (Good manufacturing practices) unit, quality testing for pesticides, microbes, aflatoxins, gluten, and heavy metals. Stability studies are done to extend & maintain shelf life of the products. Ayu Swasth as a brand uses patented FMB technology, which is Fused Micronized Bio-Legated Technology to ensure that products give better absorption and bioavailabilty, thereby delivering better results. To make quality health supplements more accessible, Ayu sawsth has automated their digital sales processes with se-cure payment gateways for ease of on-line payments, and hassle-free delivery at doorsteps for every order”.
Ayu Swasth is positioned to provide the best quality product by the amalgamation of Science and Ayurveda
Charting The Path Ahead
Since its inception, Ayu Swasth has witnessed numerous challenges which were resolved through strategic business solutions and collaborations. Now, both consumers and doctors are happy and satisfied with the results of the Ayu Swasth products. “In the near future, the herbal healthcare sector in India will flourish with scientific research to back up its innovations.
Exports of Herbal products would also increase in coming years because of emerging demands. Ayu Swasth's vision is to provide world-class Ayurvedic products all over India in consumer-friendly for-mats. Ayu Swasth also plans to export their products in different geographies out of India”, signs off Arun.
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