The awareness and demand for organic foods have considerably grown in the past decade , and now eventually consumers are becoming increasingly conscious about sustainable & organic textiles. Market predictions suggest, more than 30 percent of consumers will consume organic clothing by 2025. Incorporated in March of 2021, Awesomonic Celebrino (Aaavio) is moving the needle towards sustainable fabrics.
Talking about the benefits of using organic cotton products, Managing Director, Anil says, "Organically grown cotton is known to reduce rashes, skin allergies and some worst cases of skin cancers caused due to chemical involvement in other fabrics we use daily”. Awesomonic Celebrino was incorporated to provide healthy and sustainable clothing options for kids ranging from new born babies to 4-year-old toddlers, as their skin is delicate and susceptible to allergies, rashes, and other ailments.
The firm not only uses organic cotton to develop their product line but also natural dyes to colour their fabrics. The focus is always on developing garments that are safe, natural, and chemical-free.
Certified Organic Product Range
With a mission to bring premium and healthy clothing to people across the globe, Awesomonic Celebrino is focused on sourcing & using the best
materials to develop their products. The firm designs all of their apparel line using 100 percent organic cotton and herbal dyes, ensuring utmost quality, safety, and sustainability.
Emphasizing on the quality of the products and leveraging state-of-the-art technology, Anil says, “All our products are made with Global Organic Textile Standard (GOTS) certified organic cotton yarn. Even the threads used in stitching are organically and ethically sourced”.
Awesomonic Celebrino is under the experienced leadership of Anil who developed the zero-investor-zero-loan based software consulting firm. He has a number of successful organizations running under his watchful leadership and is now laser-focused on leading Awesomonic Celebrino to become the world’s largest firm in terms of organic cotton products by the end of 2022.
Shedding light on the promising opportunities in the segment, Anil mentions, “This segment is still in the evolving stage and affordable organic cotton products will drive this segment at scale. However, since the input cost of organic cotton is higher, price points in the affordable range is a challenge which all the players will have to fight.
Ambitious Future Plans Under Trusted Leadership
Incorporated in March of 2021, the first year for Aaavio was not focused on securing sales but on research and development on organic cotton which led to the development of an interesting product line of 11 different organic cotton-based products. The firm now boasts a company-owned exclusive store in Kolhapur in Maharashtra, and has featured in more than 10 franchise shows across 10 cities in India. With plans to expand internationally, Aaavio stores will soon have physical presence across UAE.
With a mission to bring premium and healthy clothing to people across the globe, Aaavio is focused on sourcing & using the best materials to develop their products
Talking about Aaavio’s future roadmap, Anil concludes, "Aaavio is built with human approach to provide healthy and sustainable clothing to the kids and adults. We are laser-focused on improving the sales and adoption of organic cotton products, so that more farmers come forward and adopt organic farming practices. Our vision is to scale our brand in at least 20+ countries across the world and establish ourselves as the worldwide non-disputed leader in the organic cotton garment segment”.
.jpg "Overcoming the Hurdles of Scaling a Startup")
