The preservation of a sanitary environment in the workplace and at home has been observed as an integral part of Indian society. The pandemic has brought this scenario to its apex, with hygiene taking precedence over all other aspects of daily life. To compete with these numerous organic products, various chemical sanitizers and manmade sanitation kits introduced in the market and conditioned citizens to adapt to the new normal. This practice resulted in a contribution to environmental impact with the purchase of a bundle of plastics and bottles. After careful consideration of all these factors, team Artevet Hygiene introduced an Eco-friendly product that provides hygienic assistance in daily life.
Itti is the product under the umbrella of Artevet Hygiene which caters to cleaning agents in tablet form at an affordable price, the action of the singular tablet is equal to a bottle of cleaning agents. This innovation enables the effective use of plastic bottles and promotes the reusability of bottles and packets. Artevet Hygiene is functioning with a motto to introduce change in the conventional methods of maintaining hygienic surroundings and reducing single-use plastics.
Speaking more on this company, Co-Founder Aniket Parikh decodes the idea behind the Itti, “When the market was moving towards increased importance to sanitation and hygience, we saw a high demand for hygiene products along with the need to be sustainable. The amalgamation of that helped us develop and launch the itti range of products. The timing of national projects as Swaach Bhaarat helped propel the same ethos and inculcate a further need to maintain a high standard of hygiene and cleanliness”.
The Smart Act Of Itti Product
Itti products can be divided into two parts – a reuable bottle and the tablets. The tablet + common household water serve as a replacement for your traditional cleaning liquids. The prime advantage of this product is its sustainability aspect along with the premise of selling you only what you need – the concentrated cleaning ingredeints – just add your own water.
In addition, there are supplementary advantages such as its shelf life, this can be stored for months together without any special treatment in the storage space or the need to store several bottles can be replaced by merely a few tablets.
The product undergoes the quality measures before it is set to hit the market or to reach to customer’s hands. The standard protocols and set of regulations that the company follows prove its authenticity over the many unauthorized and unknown company products in the market. This firm’s products adhere to the market etiquette to meet the industry’s standards.
The marketplace for Artevet Hygiene’s products is spread across a wide spectrum ranging from D2C, to online merchants as well as a strong retail presence pan-India. This firm exhibits steady growth in terms of its market penetration and production. With the applications of advanced technology, Artevet Hygiene is aimed to set up a strong market that caters double benefits in a single input.
Itti products not only Help to preserve our Environment but they also Help keep it clean with a Little zing
“We have tried to combine our expertise in the pharmaceutical industry along with the hygiene sector to create a new sustainable standard for cleanliness. The customer approach has been prodigious up until this time. We would try to get more advancement in this ongoing market with sanitation as the focal point of our future innovations”, concludes Co-Founder Namrata Parikh.
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