India is one of the largest producers of textiles and apparel in the world. Consumers across the globe import textiles from India for it's high-quality fabric and affordable cost. India has been historically established as the world’s top producer, consumer as well as exporter of clothes & textiles. Clothing and textiles contribute five percent to our GDP and 12 percent to our overall exports. In the last few years, this market has been expanding at a CAGR of 28 percent. Rising demand for high-quality fabric from both local and international markets, particularly North America and Western Europe, is one of the key reasons fuelling the market’s expansion. Quality at an affordable price has always been the main concern of Indian consumers due to the purchasing power capacity. ANVI is a women-led company which gives quality at an affordable price with the latest trend.
Customers expect quality products at affordable prices. ANVI is setting new benchmarks by working on the quality and the trends in this field. Quality assurance at ANVI starts with the ideation process when they think of their unique designs. There are different layers through which raw material passes and a team of experienced professionals ensure that the quality of the product is ensured at all times. It is the unique attitude which led to the establishment of the company.
“I have learned one thing and that is to never give-up on your dreams no matter how absurd they may sound to others. In my last job, I was working as Associate Director for Standard Chartered Bank. I met a variety of entrepreneurs and senior professionals from several industries. All of them have unique stories, but one common thing that I saw was love and passion for the work they are doing. It’s easier to achieve your dreams if you are passionate about your work”,shares Anupama Chauhan Founder & CEO of ANVI Be Yourself.
ANVI does not focus only on the quality, rather it provides a wide range of products keeping the trend in mind. “We are witnessing increasing demand for casual dressing which can also work for WFH culture. Our team reacted quickly to capture this trend. We launched a new line of T-Shirts and Comfi-wear clothing lines with more than 250 designs available on all major e-Commerce platforms. Our philosophy is to provide these empowered women who are also more quality conscious than ever, with an ability to express themselves through their style”, says Anupama.
The vast experience of the different positions in other sectors and the meeting with entrepreneurs & professionals of different industries give an edge to the growth of the company
Anvi Bys has learners as most of its employee. They are young and yet they believe they are here to empower their customers to define fashion for themselves. The company has an ‘ideation room’- a dedicated space where it discusses new designs weekly. In the idea room, there is no hierarchy and no stupid ideas. Most of their top-selling product designs came from the ideation room. The vast experience of the different positions in other sectors and the meeting with entrepreneurs & professionals of different industries give an edge to the growth of the company.
Future roadmap
ANVI was started during the COVID time when this sector was badly hit. It was started keeping the quality aspect in mind until now and is growing & growing. “Our vision is to grow into multiple fashion categories in the next few years. We will soon start operations in the UAE, and other countries in the Middle East and Africa. In 2022, we expanded to UAE and we are in the process to start operations across the middle east”, signs-off Anupama.
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