Bamboo is a multi-purpose forest product that is important in both residential and industrial economies. Bamboo's wide range of species makes it adaptable to diverse environments. With over 1,500 known uses, bamboo is a durable and adaptable natural resource that is employed as an input or raw material in many industries. It is also one of the highly renewable resources in the socioeconomic and ecological-climatic-functional environment. However, Bamboo is a mostly untapped industry with enormous potential for multiple businesses to emerge and occupy their distinct market niches.
Significantly, one of the fastest flourishing bamboo startups established with the mission of providing a better alternative in the baby care segment is Allter. Allter is a pioneer brand incorporating bamboo into the baby care category, creating a safe, chemical-free alternative to conventional market solutions. The firm lays its core emphasis on developing a world-class eco-friendly product and addressing client concerns that are not addressed by existing options. Allter leverages radically novel technology to incorporate bamboo in the diapers which no other brand has done thus far, making it a dominant player in this market segment.
Surbhi at Allter adds “When it comes to the brand name, we wanted it to symbolize the fact that we were making a change. As a result, the word
"Allter" literally means "to change." So that was our goal; to change people's consumption patterns and give them the confidence that they could make a difference. They can have a larger impact on the environment around them if they just make modest changes in their daily habits, proceeding towards one step closer to making their lives more sustainable.”
Allter strives to solve the pain point of customers and has gathered a great deal of insights from clients, discovering that the most common issues they have with diapers include rashes, not being organic, or being full of chemicals. Perfectly understanding the requirements, Allters addresses the issue by creating a safe, chemicalfree Alternative to existing products that are already prevalent in the market, which is why customers believe in and have opted Allter, over other trusted established brands. "We continuously keep our ear to the ground and take feedback from our customers as to what improvements they see in the product. And that helps us in maintaining the product's quality and performance," signifies Surbhi Bafna Gupta.
Sustainability is an integral aspect of the firm's entire product life cycle. To begin with, Allter sources bamboo from FSC-certified sustainable forests. Subsequently, the raw materials are processed at certified facilities where the chemicals get eliminated, ensuring that the products are bleach-free and chlorine-free. And finally, before going to the customer, the products are certified by Dermatitis, Germany, thus making Allters’ diapers the only certified rash-free product in India.
Allter leverages radically novel technology to incorporate bamboo in the diapers which no other brand has done thus far, making it a dominant player in this market segment
Allter has grown multifold since its incorporation and carved a niche for itself in the market owing to the faith that the customers have shown in the brand. And because of the faith customers have demonstrated in its core products, Allter has now developed a full-fledged range of baby products that includes wet wipes and an organic coconut skincare range. Moreover, the firm has launched the plastic neutral initiatives, which will allow Allter to become completely plastic neutral by the end of this year. The firm is taking back an equal amount of plastic it generates from the environment, putting it into recycling to offset its plastic footprint. And as it forges ahead, Allter is set to become a complete full-fledged consumer product brand with various product lines in the personal and home care space for men, women, and children. All in all, Allter is poised to become a sustainable FMCG powerhouse in the near future.
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