The landscape of electric vehicles (EVs) is swiftly evolving, and at the forefront of this revolution stands a visionary force committed to reshaping sustainable transportation. In this era of profound change, headquartered in Gurgaon (Haryana), Alektrify stands as a vanguard, offering a comprehensive suite of services encompassing infrastructure, advisory, ecosystem development, technology partnerships, and industry advocacy. Its unwavering dedication ensures a seamless transition, prioritizing customer feedback and user experiences. The firm takes pride in delivering exceptional quality, advanced chargers, and reliable infrastructure at their EV charging station.
"Our focus is on creating charging points that are more manageable and autonomous, distin- guishing ourselves from competitors by maintaining greater control over infrastructure and integrating enhanced technology.
Through continuous technological and hardware enhancements, we aim to instill confidence in customers by resolving issues such as uncertainty regarding vehicle charging, charger compatibility, and operational conditions. Operating for three years, we have encountered minimal incidents, demonstrating a track record of fulfilling customer needs and fostering a contented customer base. Our dedication lies in alleviating industry challenges through consistent innovation and customer-centric solutions", says Parveen Yadav, MD, Alektrify.
Bolsters the Largest Charging Facility
Alektrify has been the sole company capable of developing a comprehensive charging infrastructure since its inception. The company feat of establishing India's largest EV charging station, housing hybrid charging points alongside 75 AC and 25 DC units for four-wheelers, exemplifies their unique capability in crafting omnibus charging stations. Spanning an impressive 30,000 square feet, this station sets a new standard for scale and design, proudly leading the largest EV charging facility.
Furthermore, Alektrify is committed to industry-leading safety standards and quality norms, facilitating a substantial volume of charging sessions catering to approximately 700 to 800 vehicles per day. Demonstrating the efficacy of their service approach, Praveen states, “Our expansion strategy isn't random; instead, it is a targeted response to genuine demand for our charging services. Our focused deployment of chargers at select locations ensures reliability, enhancing overall efficiency and coordination of our services.
Adequate infrastructure at each site empowers us to allocate the necessary manpower and resources for consistent infrastructure upgrades, enabling us to stay updated with new technologies and industry advancements. This strategic methodology allows us to adapt and evolve in tandem with the dynamic EV charging landscape.”
Subsequently, Alektrify's client engagement strategy is methodical, commencing with comprehensive vehicle inspections upon arrival. This is particularly pertinent in B2B segments where companies, rather than drivers, own the vehicles. Security personnel meticulously assess the vehicle's condition. Similarly, charging attendants aid drivers in finding parking and initiating the charging process, facilitated through the online application.
Notifications alert drivers when the charging is complete, enabling them to resume their responsibilities. Rigorous checks, maintenance, and thorough vehicle cleaning are integral parts of the process, ensuring that vehicles depart the charging infrastructure fully charged and impeccably maintained. In addition, it offers a comfortable waiting lounge for customers, providing a relaxing environment with refreshments while their vehicles undergo charging.
Alektrify's expansion roadmap encompasses ten new cities, with a significant focus on Delhi NCR due to its burgeoning vehicle market, while targeting Bangalore, Mumbai, and Kolkata by year-end. Committed to upholding top-quality standards nationwide, Alektrify envisions international expansion plans. Praveen summarizes, “Beyond geographical expansion, we are enhancing our services, emphasizing robust charging infrastructure and skilled manpower to meet industry demands. Our diversified revenue streams, such as advertising infrastructure, customer-centric services, and restaurant services, align with our strategic approach, covering both B2B and B2C services along with plans for three to four new company divisions dedicated to the renewable energy sector.”
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