The projected global agrochemicals market is to reach $315.3 billion by 2030. There are a few factors that have accelerated the growth in this market. One of them is the integration of e-Commerce, which has helped the agrochemicals sector and other sectors in the business ecosystem. Because of the growing acceptance of e-Commerce, more and more products are now available to the customer base, along with expert advice and assistance. However, pricing is the key to sustainable businesses in a country like India. Therefore, there is a need for players who can provide products at the correct prices and superior quality and on-demand consultancy. For example, Agritell.com is an agricultural e-Commerce company selling fungicides, insecticides, micronutrients, organic products, water-soluble fertilizers, and plant growth regulators of leading brands online and providing timely consultancy on them.
Prasanta Kumar Pradhan, Founder of Agritell.com, says, "We target small and medium farmers, as most farmers belong to this segment. Most importantly, we are selling only the genuine products of leading brands. Second, Agritell.com is the only e-Commerce platform in India where all products have the manufacturing or expiry date. These two factors attract more new clients and retain existing clients. It is tough to manage all these dates. But we are successfully doing it".
Operational Excellence
According to the Founder, cultivation starts with the seeds, a crucial element for farming. But Agritell.com is more focused on Agrochemical and plant protection than selling seeds. All seeds are genuine and manufactured by leading seed manufacturers, thus giving excellent germination rates and higher yields. The result varies depending on the soil condition, congenital environments, farmer's seed germination experience, and timely field & crop management. However, an expecting higher yield can be if all are available. Agritell. com is the only company focused more on plant protection and targeting small and medium farmers than others. First, most farmers struggle to control plant disease and minimize pest/insect damage. Second, it is the only company keeping all product's expiry dates Up-To-Date.
Prasanta mentions, "We are selling pesticides of leading brands. We are the seller, not the manufacturer. That is why we don't know the preparation part but rather the composition of the products. We test the farmer's field products first and then sell them on agritell.com. If the products give good results, we will only sell them online. We started back in 2006 after getting motivation from news of farmers' suicide. First, we started with one retail store at our registered officer, later shifted to e-Commerce after demonetization, and the products expired. We have not been looking back then. Our business has been growing day by day and month after month".
Agritell.com is the only e-Commerce platform in India where all products have the manufacturing or expiry date
Agritell.com operates with a small team, but all are efficient. The team members have agriculture subject-specific knowledge and are also efficient in their respective fields like web-designing, operation, warehousing, sales, and marketing. However, it takes final bookkeeping, auditing, and IT filling from outside. As a result, the company has been growing gradually.
Looking at the Future
The Founder concludes, "We exist for the farmers only. Our primary focus area is farming and cultivation. Our central vision is to help the small and medium farmers by giving quality Agri-inputs at a reasonable price. And our main idea is to empower farmers through technology to make farmers self-sufficient and free. Our mission is to cover at least 500,000 farmers in the next five years and make Agritell.com a global forum for farmers, gardeners, and Agri-professionals".
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