The windows and doors manufacturing industry is witnessing significant growth globally, with India emerging as a key player. The global windows and doors market was valued at approximately $215 billion in 2022 and is projected to reach $280 billion by 2028. In India, the market is expanding even faster, driven by rapid urbanization and government initiatives like the Pradhan Mantri Awas Yojana (PMAY), which aims to provide affordable housing to millions. Despite this growth, the industry faces significant challenges, such as inconsistent product quality, a fragmented market structure, and a lack of consumer education on selecting appropriate products. Advika Fenster stands out in this evolving market by addressing these challenges head-on. Founded to provide high-quality, affordable windows and doors, the firm leverages advanced German technology and rigorous quality checks to ensure superior product standards.
Overcoming Market Hurdles
The major problems faced by customers include discrepancies in product quality, unmet expectations, and high costs. To tackle these issues, Advika Fenster emphasizes quality control and customer education. By offering a 20-year warranty, the company instills confidence in its products, ensuring customers receive value for their investment. The company offers a wide range of customizable windows and doors tailored to meet diverse customer needs. "The market is very unorganized in this segment in India, and quality products are still emerging. The problem is that customers often lack the education to make informed choices about which products to select.
Even though the company is new in the market, we have a clear vision to provide quality in affordable price", says Praveen Goswami, CEO.
In their manufacturing process for UPVC doors and windows, the company prioritizes sustainability as byproducts from fabrication plants can be further used in manufacturing of UPVC conduit pipes, plumbing pipes, electrical switches, and more, resulting in zero wastage. Their commitment to eco-friendliness extends to the operation of state-of-the-art machinery by skilled technicians, ensuring products that are both environmentally friendly and of the highest quality. “We maintain a keen focus on quality and functionality while remaining flexible to accommodate our customers' preferences, because their satisfaction is paramount", says Praveen.
Expertise & Achievements
Advika Fenster’s success is underpinned by a team with over 14 years of industry experience. This expertise spans marketing, customer relations, and production, creating a strong ecosystem that drives innovation and growth. The company’s geographical presence in Lucknow provides a strategic advantage, enabling efficient distribution and a deep understanding of the North Indian market.
"Our geographical presence is the key factor that sets us apart from other players in the segment. While other companies are primarily based in the South, our head office in Lucknow gives us an edge in understanding the North Indian market and its unique customer behaviours. Additionally, unlike southern suppliers who require minimum truckloads to offset transportation costs, our Lucknow location allows us to supply smaller quantities, freeing up capital for our partners to invest elsewhere. In urgent cases, we can even supply material overnight, a feat not possible for more distant plants", speaks Praveen.
Advika Fenster’s success is underpinned by a team with over 14 years of industry experience
Future Roadmap
Looking ahead, Advika Fenster plans to expand its product portfolio with new designs and enhanced features. The company is working on traditional designs integrated with modern functionalities to cater to the evolving preferences of customers. The company also aims to establish a broader range of highly affordable yet quality products. “Advika Fenster aims to enhance the material's durability to withstand heat and other environmental factors, especially with rising temperatures becoming more frequent. We prioritize continuous improvement and innovation to ensure the material meets evolving needs and challenges”, states Praveen. As the firm continues to innovate and grow, it is poised to become a leading name in the windows and doors manufacturing industry in India.
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