The rising trend of home décor and home furnishing with modular and stylish furniture is the major reason behind the growth of the furniture industry in India. Since both traditional and online furniture retailers are striving to differentiate themselves in a challenging and crowded market, Customer experience has evolved to be an important criterion to sustain in the furniture industry. Regarded as one of the ace manufacturers and suppliers of the furniture industry, A Globia Creations has adopted a client-centric approach, which is focused on offering optimum quality products to our clients at competitive price points.
As home to some of the choicest, most sophisticated and timeless works of art, the firm not only understands the need to meet the demands of its clients but has also been successful in gaining an edge over its business counterparts in the market. Built on the strong philosophy of developing furniture that combines functionality with innovative design, today A Globia Creations is an ISO certified manufacturer of Modular Engineered Wood furniture serving products in various categories like Home, Office & Institutional range. With state-of-the- art machinery, the facility is fully equipped to handle all aspects of furniture production, from concept and design to the finished product.
With an infrastructure that allows A Globia Creations to mass-produce a diverse range of
furniture and meet the specifications required to cater to the Indian market, the firm remains quite ahead of its competitors by the virtue of its quality and aesthetic products. “We have more than 300 + unique range of products in different categories which we have developed in last one year. With the increasing demand for WFH furniture, we have some exceptional WFH range of furniture which is getting good response from customers. We are continuously working to come up with the best products that can be adored, along with low maintenance and high durability being the central focus.
We maintain strict checks on the upkeep of quality and strive to maintain a standard of production throughout our dealings. Each raw material that we procure is checked for performance and adequacy by our procurement department. In the manufacturing department, all the raw materials are synthesized into exceptional products using accurate procedures and calculated techniques. Further on, we ensure that each product is subjected to the quality control division tests and ascertains a standard for quality,” states Parag Shirbhaye, COO, A Globia Creations.
To provide superior value to customers at an affordable price, A Globia Creations is creating a scenario that can boost the overall profitability and viability of its business. While its product differentiation may take the form of features, affordability, durability, and strength, the firm’s service includes not only delivery and customer service, but all other supporting elements of a business such as training, installation, and ease of ordering. “We have found ways to disrupt the supply chain to bring quality products to consumers at a lower price.
We are constantly seeking to exceed our previous best, with creativity and imagination. Challenging our way of seeing things has led to fresh perspectives and new ideas which inspire business innovation, drive sustainable efficiencies and deliver superior product offerings,” avers Parag. Next to him Balram Jotwani, Investor & CMD, A Globia Creations quotes, “Without the right work ethics, business will never thrive and grow. To me business is all about being true to yourself, your ideas and focusing on the essentials. As an investor I'm very confident about the future of A Globia Creations".
As a start-up in the modular furniture manufacturing industry, it is difficult to survive in the current Pandemic situation with limited working capital. Although the overall journey has been very much challenging for A Globia Creations, the firm has been able to demonstrate an exponential success graph owing to the support and motivation of Investor & CMD Balram Jotwani and Director Jeevan Gujalwar.
Optimistic about future endeavors, Parag quotes, “We are working on increasing our manufacturing capacity by adding advanced machinery & expanding our client base in other parts of the country. Last year we have got an exceptional response from an online marketplace like Pepperfry.com & Flipkart. Also, we are an OEM supplier to HomeTown & RoyalOak. Our target is to achieve one lac happy customers by 2023 by serving best quality modular furniture with superior customer service".
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