The organic fertilizer sector has experienced significant growth driven by heightened public awareness, government incentives such as the Soil Health Card and PKVY, and enhanced industry collaboration. Consumers, increasingly concerned with food safety and sustainability post-pandemic, are driving demand for organically grown produce and fertilizers. Government initiatives provide financial incentives and soil health reports, facilitating the shift to organic farming.
Industry stakeholders, including agricultural universities and research institutions, contribute to product innovation and soil health improvements. Despite this growth, organic fertilizer startups face challenges like soil degradation, nutrient imbalances, and the need for farmer education in sustainable practices. Gujarat-based 22 Farm addresses these challenges with premium vermicompost from cow dung and earthworms, lab-tested to enhance crop yield, and soil health, and reduce reliance on chemicals and water.
Transitioning from Chemical to Organic
To combat soil degradation and nutrient imbalance from prolonged synthetic fertilizer use, the firm supports farmers with comprehensive soil and water testing. The company identify specific deficiencies and create customized improvement plans to enhance microbial diversity and soil health. Regular training and seminars educate farmers on organic fertilizers and sustainable practices, guiding them through a transition away from chemical fertilizers. This approach reduces reliance on synthetics, fostering healthier, more productive soils.
“Our company ensures compliance with industry standards and client satisfaction by adhering to FCO and ISO certifications, surpassing predefined chemical compositions for organic fertilizers. By using high-quality raw materials and adding enzymes and beneficial bacteria, our products achieve an organic carbon ratio of 22-30 percent, exceeding the typical 14-18 percent. Our robust R&D capabilities, supported by collaborations with top agricultural universities, enable us to test and refine our products continuously”, speaks Aditya. The firm’s partnerships integrate cutting-edge innovations and crop-specific requirements into its fertilizers. 22 Farm’s in-house lab and ongoing seminars and webinars keep it ahead, delivering advanced solutions that enhance soil health and meet client needs.
Customized Solutions
22 Farm stands out in the industry through its unique selling propositions. The firm offers customized solutions, tailoring its products to meet the specific needs of farmers, horticulturists, and others, rather than providing generic fertilizers. The company products significantly enhance soil structure and fertility, supporting sustainable agriculture. The firm is committed to environmental sustainability, employing eco-friendly manufacturing practices that minimize ecological footprints. Its efforts have helped farmers increase the carbon levels in their soil from 0.25-1 percent, showcasing its impact.
Empowering farmers, enriching the soil, & connecting global markets—our journey towards a sustainable future begins with each seed sown
“At 22 Farm, we are dedicated to sustainability and community development through our CSR activities. By implementing the Miyawaki jungle technique, we have created dense, biodiverse forests, contributing to environmental conservation. Our Agro-Tourism project attracts visitors, promotes eco-tourism, and generates additional income for local farmers”, shares Aditya. Additionally, the firm has doubled the production of our partner farmers, boosting their exports and increasing foreign inward remittance.
“We envision diversification and integrated farming as core strategies. We aim to establish a business model where the waste from one process serves as input for another, thus minimizing wastage throughout our operations. Under our '22 Farm' brand name, we are pioneering a ‘farm to kitchen’ concept, eliminating intermediaries so customers can directly access 100 percent organic products through an app. Additionally, we are keen to expand internationally into markets such as Brazil, Sri Lanka, and Nepal in the coming year, alongside strengthening our presence across India and other global agricultural hubs”, adds Aditya. These initiatives, along with the firm’s website offering tailored solutions for each crop, demonstrate the company's commitment to creating a seamless, waste-free cycle from farm to kitchen, empowering customers with sustainable farming practices, and expanding its reach both domestically and internationally.
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