E -Ashwa is one pioneering business organization that so far has been able to ladder up among the top-10 electric vehicle (EV) players in the country. India is witnessing the shift from ICE to EV in the automobile sector and fortunately the shift from ICE to EV, particularly in 2-Wheelers and 3-Wheelers have been at the right time and ahead of most Asian, African, American as well as most European countries.
e-Ashwa considers itself fortunate to contribute in the transformation of this vertical as one of the known players and wish to continue this journey. With the adaption of new strategy of setting up decentralized small Assembly lines every 200 Kms all over the country, e-Ashwa’s growth journey is gaining momentum to get into the top three in the EV segment.
When asked more about the vision behind the establishment of the company and what their objectives are, Vikas Gupta, Founder CEO & CFO, e-Ashwa, adds, “Our vision is to become world class state of the Art technology driven producer of highly customized e-Vehicles at competitive
price. And to attain this vision, we are operating with a mission to attain Technological leadership in electric 2-wheelers and 3-wheelers vehicle manufacturing industry through quality, partnership and in-house R&D as well as serving the general public at the right price.
Since our inception, we have remained true to our goals which are a) To constantly evolve in our product features, b) To expand our horizons to cater to every corner of the country, c) To redefine customer satisfaction with superior service standards, d) To ensure value for money for every product sold, and e) To manufacture 100 percent in India, under the program ‘Made-in-India’. e-Ashwa’s Garbage Cart is one of its flagship products and it is offered in multiple categories such as Hydraulic as well as Non-Hydraulic, within Hydraulic fully-automated as well as Semi-automatic. e-Ashwa has its own fabrication unit and barring few dimensions as per the approval of regulatory authorities, any kind of customization is possible.
Another offering from the company is e-Rickshaw which comes in three categories – Standard, semiLoaded and fully-Loaded with the option of Lead-Acid and Lithium batteries in all the three variants. Probably e-Ashwa is the only company which gives the option of both leadacid and lithium in the same vehicle. The company is able to do this owing to their usage of specialized wiring so that there is no need to change the wiring with the change of battery option.
g with the change of battery option. In a highly competitive market segment, the biggest strength of e-Ashwa is its policy of inclusivity. The company has so far signed 52 Contracts of setting up small decentralized Assembly units for the assembly of electric 2-Wheeler and 3-Wheelers at various parts of the country and 26 out of these 52 assemblies unitcontract has seen at least one operational cycle and the rest are expected to be operational by June 2022. Having joint venture with so many investors and running those successfully is the result of this in clusivity policy of e-Ashwa.
eAshwa’s co-assembly unit set-up under Joint venture differentiate it from all other players in the market. With this coAssembler concept, e-Ashwa has been able to gain a momentum in the market helping it to keep leading the market from the front. Apart from all this, dealers, distributors and end Customers get customized service and support from e-Ashwa as well. All this has resulted in the company witnessing 16 times growth in all parameters year of year for last three years. And going forward, through constant innovation and continuous improvement, the company aspires to be the epitome to top-notch E-vehicles in the country in the future.
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