India is one of the leading producers and consumers of dairy products in the world since 1998. Due to the largest bovine population in the world, the dairy industry has al¬ways been an integral part of rural India’s economic structure. The sustainable growth in the sector driven by the abundance of resources has also attracted corporate players to enter the marketplace. The evolution boosted significant growth over the years due to the infrastructural up-gradation and increased market penetration.
The Indian dairy market touched a value of Rs.13,174 billion in 2021 and is expected to reach Rs.30,840 billion by 2027, at a CAGR of 14.98 percent. However, amidst such flourishment, the widespread usage of artificial growth accelerators across the industry to increase profitability is rais¬ing concern due to their potential of causing an adverse effect on consumers’ health.
This is where Absolute Milk came into being to offer fresh dairy products out of the cattle milk of their own farm where the cattle are nurtured solely depending on an organic dietary regime. With the objective of bringing in health products that cater to the daily need of nutrition Absolute Milk develops its deliverables in traditional ways in order to preserve their health benefits.
Based at Shamshabad in Telengana, AM had the vision to look
beyond milk production and come up with a delicious product line that carries nutritional value and is available at an affordable price. Hence they refrain from inducing hormones and antibiotics in the animals on their farm and the feeds are also free of pesticides so that the product range could be offered in its purest form.
Array of Offerings
The dairy industry is expanding with the incoming of more innovative products. Keeping it in mind, AM offers a wide range of milk products procured from its own farm to serve the specific requirements of the Indian consumer. Apart from fresh milk, they provide ghee, curd, butter, paneer, and cheese. All of the products are developed in traditional practices to keep their purity intact and are processed in a hygienic manufacturing atmosphere.
AM farm is inhabited by more than 800 cattle given the space for free grazing and is fed organically derived intakes in order to raise them in the healthiest way possible. The ghee is processed in direct flame through the Vedic Bilona method. AM’s products are available on well-known e-Commerce platforms like FTH Daily, BB Daily, GoodSeeds, BigBasket, Amazon, MilkBasket, and Qubag.
Deepya Reddy, Co-Founder of Absolute Milk adds, “Dairy products are an essential part of our food habit as we are fashioned to consume milk in multiple forms. If one takes a look at the local cuisines of different regions of India one can find out innumerable forms in which milk is transformed and experimented through. Coming from an IT background, we wanted to start something on our own back in our country. And when we took interest in the food processing industry we observed the lack of pure dairy products in the market. So we set up our farm and took our dairy deliverables to the utmost nutritional level”.
AM offers a wide range of milk products procured from its own farm to serve the specific requirements of the Indian consumer
Visions for Future
“Team AM has taken an innovative approach to add new products to the existing portfolio. We are looking forward to expanding across the country and catering to the Indian consumer to a greater extent. With our nutritional offerings, we aim to be a leading dairy brand and will reach all the cities of India in the upcoming future”, adds Vamshi Krishna, another Co-Founder of Absolute Milk
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