A strategic partnership for the distribution and sale of batteries has been established by Tesla Power USA and Indian Oil Corp Ltd (IOCL). "The partnership will enable Tesla Power USA batteries to potentially sell and service their batteries at over 36,000 IOCL petrol pumps across India, providing unmatched availability and convenience to purchase and service automotive batteries," the business stated in a statement.
This will be IOCL's first nationwide partnership for the distribution of batteries. Tesla Power batteries will initially be offered at the IOCL petrol pumps in the Delhi-NCR region, and will eventually be made available in other states.
Vigyan Kumar, executive director, I/C (RS-NE), IOCL, stressed the importance of installing batteries at ROs as part of the TBA (Tyre Battery Accessories) concept. It must be emphasised to customers that IOC fuel stations are the best place to go for any urgent or routine battery replacement or new purchase requirements. Customers might gain a lot from the TBA idea of
installing batteries near petrol stations, including the simplicity of buying a new battery or replacement along with refuelling their automobile, saving them time and effort. Additionally, having a variety of battery options at their disposal may make it simpler for clients to locate the ideal battery model for their vehicle and spare them the trouble of having to look elsewhere. If this agreement is a success, the TBA concept will be gradually replicated across all of India, making it simpler for users to get convenient, dependable access to battery-related services.
We consider it a privilege to work with IOCL to distribute Tesla Power batteries. For the first time, car batteries will be widely accessible at petrol stations, much like in western markets. In India, Tesla Power now has more than 5000 distribution points, and by 2023, we plan to treble that number. The acquisition of IOCL gas stations could give Tesla Power USA a distribution reach of over 40,000, making it the largest battery brand in India, according to Kavinder Khurana, MD of Tesla Power USA.
The country's battery market would expand at a compound annual growth rate (CAGR) of 25% from 2021 to 2026, according to the India Energy Storage Alliance (IESA). Fuel pumps need to be prepared for the shift because the EV industry is developing at an outstanding CAGR of 49%. Around 1 million EV scooters alone will be on Indian roads by 2030. To serve all car segments, Tesla Power USA provides both lead-acid and lithium batteries.
Customers will receive a free fire extinguisher worth 600 rupees with every purchase of four-wheeler batteries and a gift worth 250 rupees with every purchase of two-wheeler batteries as part of this new collaboration, and the products will be prominently displayed at the IOCL gasoline pumps. By giving a complimentary tool kit and training to all designated personnel at the gasoline pump, Tesla Power is also taking extra care with after-sales service, ensuring that dealers are prepared and trained to provide service to customers.
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