Due to the global pandemic and advancements in technology, many business owners have started
adapting to new digital strategies by building their own websites.
It offers many benefits, among them is to boost competitiveness and reach a larger audience. What’s more, 97% of potential customers learn about a local business online, so creating a business website is crucial to generating leads.
With a web presence, people can search for your products in just a few clicks. In this article, we will show you the seven main reasons why you should start a website. Let’s begin!
1. Easy to Build a Website
While there are many ways to create a website, the two most popular methods are using a website builder or a content management system (CMS) like WordPress. Both platforms are suitable for beginners and come with an intuitive interface and user-friendly tools.
However, each platform has its own pros and cons. For example, a website builder offers free hosting but has limited customization options. Meanwhile, WordPress provides complete control over your website but requires a separate hosting provider.
If you want to build a small business website with great flexibility and scalability, WordPress might be the best choice. However, remember to conduct thorough research when
choosing a hosting plan for yourself, since it will affect the site’s performance.
2. Reach More Customers
A website will improve your online presence, enabling more potential customers to find your business. There are over
5 billion people who use the internet worldwide, so many small business owners leverage websites to generate leads via search engines.
Implement search engine optimization (
SEO) strategies to improve your online visibility in Google search results and drive website traffic. Some SEO best practices include creating high-quality content, using high-volume keywords, building backlinks, and adding alt text to images.
3. Improve Credibility
Creating a professional website helps enhance business credibility as it can boost your brand image. With a good website, you can make a positive first impression and enhance your business’ trustworthiness. For this, it is crucial to select a well-designed template that is also mobile-friendly.
Moreover, we recommend updating your content regularly to help visitors know that your site is relevant and up-to-date. Aside from that, create a branded email address like myname@mysite.com to add more professionalism to your correspondence.
4. Build Effective Marketing Strategies
A website can help you attract new customers from different channels and encourage visitors to take action, whether that’s purchasing a product or signing up for a newsletter. It is therefore one of the most cost-effective marketing tools suitable for small businesses.
Moreover, a website enables you to maximize your digital marketing plans, from content and video to social media marketing. With the proper execution, you can get better results in sales and revenue. For example, providing valuable information on your website will help establish it as an authority in its field. To check the effectiveness of your marketing strategies, use tools like Google Analytics to track and analyze your website traffic.
5. Provide Social Proof
Customer opinion matters for a business since it can influence your potential buyers’ decisions. Through a website, you can show that your business is trustworthy by displaying customer testimonials.
There are many ways to show testimonials on business websites, from unboxing videos and product reviews to user-generated content (UGC). If you’re selling products on your site, add customer ratings for each listing. This may encourage other potential customers to buy your items.
When adding testimonials, ensure that you place them in a strategic location. Many businesses include them on the homepage, the pricing page, or on each product page.
6. Showcase Your Products and Services
One of the great benefits of having a website is that you can display your products in any way you like. For example, add color and size customization options or even a virtual try-on tool.
Aside from adding product images, you can also write a product description with a strong call-to-action (
CTA) button. It helps visitors understand your products better and encourages them to make a purchase.
To create an excellent product description, write in clear and simple terms while highlighting the product benefits, making it easy to read.
7. Open Your Business 24/7
Running a website enables you to operate your business round-the-clock and reach a global audience. This will help your business scale as customers can easily make a purchase at any time, even outside your business hours.
Furthermore, a website is one of the best channels to
build customer relationships, which can increase sales and brand loyalty. Using an AI chatbot is one of the best ways to deliver an excellent customer experience. Furthermore, you can nurture leads by implementing email marketing to send newsletters and other promotional campaigns.
Conclusion
Building a beautiful website is crucial whether you're a business owner or a freelancer. It helps you establish an online presence, helping to drive sales and revenue. Moreover, you can use it to present your branding to the target audience.
To summarize, here are the reasons why a business needs a website:
1. Easy to create.
2. Reach more customers.
3. Increase the company's credibility.
4. Establish an effective marketing strategy.
5. Offer social proof.
6. Display products and services.
7. Market your business 24/7.
When creating a website, remember to choose a good domain name, find a reliable hosting service, and produce high-quality content. That way, you can optimize your website to reach your goals.
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