Wellness Meets Sustainability

The growth of hemp-based product market in India is impressive due to the growing awareness among the people about usefulness of the hemp. This growth is also supported by the changing government attitude towards the cultivation of cannabis for economic as well as environmental benefits. India's history with hemp is as old as the civilization itself and now consumers are turning to hemp products again for their sustainability in diverse sectors. It was seen that the growth in the market is quite prominent in the wellness and personal care segments. Currently, hemp seed, oil, and protein are becoming favorite products among the people who are concerned with their diet as these products contain necessary fatty acids, proteins and vitamins. As hemp oil helps to reduce inflammation, the product became much sought after for use in skincare and cosmetics, propelled by the natural and organic beauty products market.

Clothing and textiles are also adopting the use of hemp materials for their strength, ventilation and the fact that they are more environmentally friendly compared to traditional cotton. Indian startups and traditional apparel brands are using hemp fabrics in their products, giving sustainable fashion conscious people what they want ­ trendy clothes. This trend is further backed up by the rising demand of sustainable fashion products across the globe and the opportunity of India to take up the leadership role in hemp based textile industry. The food and the beverage industry is experiencing a trend where many companies are launching products that contain hemp.

In the current issue, we introduce you to the top startups in this segment. In this issue, Industry Outlook has identified the select few companies that have done particularly well in this industry with a high level of dedication. We have found that these companies have gone the extra mile in proving their commitment to meet the customer needs in an integrated manner.

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