Transforming Trade Horizons

The nutraceutical market in the India is growing relatively fast supported by a set of factors which include the health-conscious consumers, an increasing disposable income, and finally, a greater awareness of the advantages of dietary supplements and food for diet. The forecasts suggest the market has a lot of potential for the next few years with CAGR exceeding 15 percent. Presently, startups serve as the most efficient source of growth due to the fact that they are becoming innovators and market disruptors, specializing in processing of traditional nutraceutical products while at the same time developing new solutions to address the markets' needs. Such start-ups are adopting technology, studies and what consumers consume to make many new formulations, delivery methods and branding strategies that these modern Indian consumers make sense to.

Innovative companies have demonstrated great success in another area which is the field of personalized nutrition. These latest companies that take advantage of the fast-paced advancements in data analytics and genetic testing make custom health food products and dietary supplements to address the particular health and also nutritional needs of the people. This added-personalized method goes beyond the level of efficiency; it improves consumer engagement and retention. Along with this, startups are also turning to the wealth of the country’s genetic resources and from the knowledge of medicinal herbs and botanicals; they are looking for the possibility of developing nutraceuticals based on Ayurveda and other indigenous systems of medicine. Companies adopt an innovative technique that merges the modern science and the old traditional knowledge to engineer a new chapter in natural and holistic healthy products for the modern era of health conscious consumers.

In this issue, we acquaint you with the top startups from this field. After studying the industry landscape in-depth, Industry Outlook has zeroed in on the top ones that have excelled with their meticulous approach. Having proven their dedication in order to meet the customer’s expectations in an end-to-end manner, these startups have stood out from the crowd.

We look forward to receiving your feedback and suggestions.