The Shift from Treatment to Prevention

Increasing consumer awareness toward personal health and wellbeing is evident among the populace after the advent of the COVID-19 pandemic. The shift from treatment to prevention is giving a fillip to the health supplements market and manufacturers are striving to meet the changing needs of customers. Seeing this shift happening, we have come up with this special issue focusing on startups as they are playing a key role in this market. The cover story of this issue features Brown & White Nutraceuticals Pvt. Ltd. offers a diversified spectrum of personal-care products starting from healthcare products, non prescribed drugs, cosmetics, FMCG goods, beauty & skincare solutions to food supplements and health aids. It offers a wide range of Healthcare, personal care and immune boosting products in several categories such as total wellness, beauty, body care, herbal infused tea-powders to detoxify the body and helps to reach optimal health, herbs & roots, herbal slimming churan for weight management, hair care and especially herbal infused edible sandalwood oils.

Also featuring in the issue is Nano Soma which provides an all-in-one supplement with the same name, providing 15 different types of benefits such as, increasing Vitamin C level in the body, restoring the immune function, regulating genes, enhancing the energy level, and more. Nano Soma was also tested on COVID-19 patients at Kasturba Hospital in Mumbai, where 75 percent of those who completed the four day therapy were tested negative. Reading on you will find more such interesting stories.

In addition, the issue also acquaints you with the other top startups in this field. After studying the industry landscape in-depth, we have zeroed in on the top 10 startups that have excelled with their meticulous approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these companies have stood out from the crowd.

We look forward to receiving your feedback and suggestions.